Emin Askerov
Cleantech FOAK Advisor
Working With Me
Most founders who reach out are somewhere between a working pilot and a factory that needs to deliver. They've validated the technology. They know the market exists. And they're hitting walls — with investors, with offtakers, with their own team, or with all three at once.
That's the zone I work in.
How I Work
I don't hand over reports and disappear. Every engagement I take involves direct, hands-on involvement — in your meetings, your negotiations, your decisions. I've been the person in the room where those decisions get made, and I know what it costs when they go wrong.
Engagements typically fall into one of three shapes:
A focused session (1–2 hours)
For a specific, well-defined problem. A pitch deck that isn't landing. A contract with a clause you don't like but can't articulate why. A technology you need a fast read on. We get on a call, I give you my honest assessment and a set of concrete next steps. No fluff.
A project engagement (1 week to 1 month)
For larger challenges that need structured thinking and real deliverables. This could be a market map for an investor, a sales strategy for a new geography, a full off-take negotiation package — LOI, MOU, term sheet, negotiation positioning — or a FOAK execution plan built to withstand investor scrutiny. I work closely with your team and produce something you can act on immediately.
An ongoing advisory role (2 months or more)
For founders who need a experienced partner through a critical phase — a funding round, a FOAK build, a commercial scale-up. I become part of your extended team. This can include taking an independent board seat if that's useful for your governance structure and investor relationships.
What I Can Help With
Across these engagement types, I work on:
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FOAK planning and execution — from demo site selection through to your first commercial delivery, including capex planning, supply chain, HR, and investor reporting structure
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Off-take and supplier negotiations — structuring and negotiating the commercial contracts that determine your cash flow, risk profile, and fundability
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Fundraising preparation — pitch decks, financial models, investment teasers, and negotiation strategy for Series A and beyond
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Business model development — evaluating your options before you commit to a path that's hard to reverse
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Investor and corporate partner management — navigating strategic investors, CVCs, and corporate partners without letting them slow you down or lock you in
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Team and organisational gaps — identifying what's missing before it breaks something important
Who I Work With
I work with a small number of clients at any time — founders and operators scaling climate hardware, and occasionally investors who need an honest read on a technology or market.
I'm most useful to you if:
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You're past the lab and moving toward commercial scale
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You're dealing with problems that require someone who has built factories, negotiated industrial contracts, and managed investor relationships from the operator seat — not just advised on them
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You want direct, honest input, even when it's uncomfortable
I'm probably not the right fit if you're pre-product, looking for a generalist business coach, or need someone to validate decisions you've already made.
The First Step
The first conversation is free. One hour, no agenda imposed — you tell me where you're stuck, I tell you honestly whether and how I can help.
If there's a fit, we agree a scope. If there isn't, I'll tell you that too, and point you toward whoever might be more useful.