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Everything here comes from having built FOAKs, not just studied them. The Playbook is a structured guide to scaling cleantech from lab to commercial delivery. The Monitor tracks the largest FOAK projects in real time. The Blog is where I think out loud. Start with the Playbook → if you're scaling a FOAK. Start with the Monitor → if you want to know what's actually happening in the field.
Five years and three projects: the real timeline behind a FOAK
Slowly but surely, I am finalising my book on "FOAK Frameworks". Last week, I completed a core chapter detailing how to plan and move from pilot to FOAK.
The chapter is over 30 pages long and is structured as a "matryoshka", with an overall framework whose steps have sub-frameworks. I cover sizing the different stages of FOAK, selecting a location, building the supply chain, and reaching the objective of each stage.
Here is an overview of the chapter as a short article.
3 days ago6 min read


The Next Big Bet in Long-Duration Energy Storage
Long-duration energy storage is hot, and I see more and more startups trying to get into the game. A couple of months ago, I wrote that the best LDES technology is a gas peaker. Has anything changed?
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Aug 205 min read


FOAK Climate Tech Monthly — July 2026
Not everyone has summer holidays. Those building or preparing to build a FOAK worked tirelessly through July, whether signing deals in boardrooms or pouring concrete at sites.
Here are some July FOAK highlights:
- SMR just got beaten at their own game - on speed and cost- by a very ordinary nuclear power plant. In China, of course.
- ATOME Villeta project saga continues
- and Another example how EU consistently undermines its own climate goals.
Aug 63 min read


The Best Non-Dilutive Ways To Finance A FOAK
Solugen (an aqua-ammonia producer) and ViaSeparations (a membrane technology company) both funded over 30% of their upfront project costs through equipment leases. JR Energy Solution, a battery toll manufacturer, had most of its equipment provided by its shareholders. Twelve, a sustainable aviation fuel startup, secured an off-take with Microsoft, backed by a prepayment, to finance its SAF FOAK. Upfront payments from customers or equipment leases from suppliers provide some
Jul 163 min read


FOAK Climate Tech Monthly — June 2026
June served up a mixed plate: real construction milestones in nuclear, hydrogen aviation in a tailspin, and a green hydrogen project in Paraguay that went from FID to near-death in two months. Let's dig in. The Good News Kairos Power Hermes is the headliner this month. Construction is officially underway on the first licensed SMR demonstration reactor in the US in decades, at Oak Ridge, Tennessee. Federal cost-sharing helped tip this into reality alongside TerraPower. Shovels
Jul 93 min read


The FOAK Source Map
A curated list of go-to FOAK resources on the web.
Jun 183 min read


FOAK Climate Tech Monthly — May 2026
May was a month of shovels both hitting the ground and being laid to rest, restructuring, and hydrogen projects demonstrating how initial market positioning determines whether you get an FID or get fired. Also, some familiar names are stumbling in familiar ways. The Good News Kairos Power Hermes 2 broke ground in Oak Ridge in late April/early May, making it the second advanced reactor under construction in the US alongside TerraPower. The project aims to power Google data cen
Jun 33 min read


The Volt Rush Book Review
Why Volt Rush is a good read whether you are in cleantech or simply wondering where all those materials come from.
May 215 min read


How FOAK Investors Look at Risk — and the Five-Step Framework I Use to Walk Them Through It
The four risks that late-stage investors press you on hardest at your pilot, demo, and FOAK rounds — obsolescence, competition, commercial, and execution. Get a clear answer to each, and you'll cover most of what's in their heads when they sit across the table from you. What they don't tell you is that there is a fifth risk, specific to each investor, that determines whether they sign.
May 1411 min read


FOAK Climate Tech Monthly — April 2026
Check out what Kairos Power, Stegra, ATOME and others have been up to in their FOAK journey.
May 73 min read


Three things the IAA gets wrong on batteries
The IAA is supposed to lay the foundation of European battery security. Will it get it right?
Apr 305 min read


The Four FOAK Execution Risks Investors Want You To Explain
Most founders think "execution risk" is one risk. Investors don't.
They're worried about four: construction, ramp-up, supply chain, and team. And the reason so many FOAK pitches feel competent on paper but somehow fail to reassure is that founders answer as if it's one question.
This week's piece walks through each of the four, with examples from ATOME's Villetta project, JR Energy Solution's nine-month electrode factory build, and what shifted at InterBattery in Seoul last m
Apr 235 min read
The Board Meeting Is Not Where Decisions Get Made — Here's How to Win It Before You Walk In
The boardroom isn't the place where major decisions are hashed out. It's a place where major decisions are officially signed off. More like a ribbon-cutting ceremony. That I learned only when preparing to present at my first-ever board meeting, in the summer of 2012. I expected a full presentation, followed by a discussion, and then a decision. And while on the face of it all went according to this plan, one important thing was off - the decision had already been agreed befor
Apr 84 min read


FOAK Climate Tech Projects Monitor — March 2026
March brought a mix of real construction milestones, big financing closes, and the usual parade of announcements that may or may not lead anywhere. Let's sort the signal from the noise. The Good News Stegra (H2 Green Steel) delivered the headline of the month: all electrolyser modules are now installed at their 740 MW green hydrogen plant in Boden, Sweden. That's a real, physical milestone on what is arguably the most important green steel FOAK in the world. The financial
Apr 33 min read
The Three-Shell Illusion: Why Breaking Up Your FOAK Factory Doesn't Fix Your Finance Problem
There's a new idea I came upon on how to finance FOAK factories: break the facility into three separate "shells" — the envelope, the piping and MEP, and the secret sauce — and finance each according to its risk profile. The envelope and MEP can supposedly attract debt; only the secret sauce needs equity. The math is appealing: a $100M equity requirement collapses to $35M. I've read the argument carefully (see the link to the original article). The logic of asset unbundling is
Mar 312 min read
What Can We Do Right Now, Without Waiting for Policy? A Hub-and-Spoke Answer to Europe's Battery Problem
I spent Wednesday evening at a roundtable in Valencia on European battery sovereignty. The discussion was sharp, honest, and at times uncomfortable. I left with a clearer sense of both the problem and a path forward that doesn't require waiting for Brussels to fix the IAA, renegotiate the Korea FTA, or launch another battery alliance. This is my attempt to pull the threads together. The question that matters most European battery policy has been trapped in a cycle of ambitiou
Mar 276 min read


The IAA's Local Content Play — Smart Carrot, Wrong Stick
Can demand-pull industrial policy actually build a battery industry? I've seen this movie before — not in Brussels, but in Russia. Around 2015, the Russian government wanted a domestic wind industry. Their solution was elegant: offer a feed-in tariff roughly double the prevailing energy price, but only if your wind farm hit 60% local content. Later raised to 80%. Within a few years, there were turbine blade factories, nacelle assembly lines, and local supply chains that hadn'
Mar 243 min read


The Leader Is the Problem — And the Only Solution: A 5-Step Framework for Building FOAK Teams That Deliver
Your FOAK isn't stalling because of the technology, funds or the supply chain. It's stalling because of the team.
Not the wrong people. The wrong leadership.
I've seen this across wind and battery scale-ups: a founding team that was fast and decisive in the lab starts to fragment under the pressure of commercial scale. Here is the 5-Step Framework for uBilding FOAK Teams That Deliver.
Mar 1912 min read
The European Battery Ecosystem Has Changed
Last year, I visited JR Energy Solution for the first time — walked the factory floor, saw multi-chemistry electrode production, watched how a Korean contract manufacturer handles global shipping logistics for electrodes and cells. This week I'm back. The only thing that changed here is that more people are working, and all are much busier, while back in Europe, the battery picture looks different enough to warrant explaining what changed and what it means for JR's fit. Three
Mar 162 min read


InterBattery 2026: What I Saw in Seoul That Changes the European Battery Calculus
I spent the past week at InterBattery in Seoul — walking the floors, sitting across from engineers and business development teams, and following up on partnerships between European battery startups and Korean manufacturers. Here is what actually happened, and why it matters for how you should be thinking about your battery supply chain right now. It Was Bigger. Meaningfully Bigger. 75,000 visitors. That is not a rounding-up-to-sound-impressive number — the difference in energ
Mar 143 min read
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