We don’t have a cleantech innovation problem — we have a FOAK execution problem. Over the past year, I’ve been building something I wish I had when I started scaling my first climate tech venture: a practical, experience-based framework for getting First-of-a-Kind (FOAK) projects off the ground. In my latest article, I’ve pulled together my 50+ posts into a structured overview that maps the FOAK journey—from the moment you decide to leave the lab to the day your NOAKs are r

Getting public funds for FOAK in Europe is so hard that companies prefer to change location.

How a connected car could easily become an expensive paperweight

Europe keeps announcing “battery partnerships” with Asian players with great enthusiasm — but when you look closely, the only thing landing here in any meaningful quantity is concrete. A T&E/Carbone4 report, which came out this February and which I’ve missed, lays out what many of us working in manufacturing have suspected for years: technology isn’t coming, know-how isn’t coming, and the only thing being localised is the assembly hall.

Here is my 4-step FOAK Strategy Checklist

Construction sites and factory floors are places I’m far more used to than a laboratory. But last week I was in the Netherlands, meeting a client and visiting two universities to see how their new chemical product is getting ready for its demo project. And I have to say: I haven’t yet seen this level of preparation — on both the R&D and project sides. Every assumption challenged, every risk logged, every experiment linked to a downstream engineering decision. It’s the sort of

Robotaxis still don’t make money — not in San Francisco, not in Shenzhen. Yet both the US and China keep pushing, each for their own reasons. I dug into two Economist articles this week and wrote a breakdown of why both countries are accelerating into a business model that still has its unit economics stuck in reverse.

Mega-corporations rarely die from a single dramatic mistake. They fade through a sequence of small decisions that felt “pragmatic” at the time.

Nothing tests a founder’s sanity like having too many “very interested” customers. It’s like speed dating with homework. A few days ago, I spoke with an early-stage founder whose product was attracting a lot of interest. On paper, it looked like a dream: inbound requests from consumer electronics, defence, industrial automation, and even a few overseas corporates. In reality, it was a trap. The team had five people, no sales function, and most of their time was devoted to dev

Why VCs might be dangerous to FOAK projects and 5 steps to get VC money safely.

Why Tesla Pivots to Korea from China?

Is it easy to set up as a sole entrepreneur in France?

Why AI power demand won't materialise at the scale imagined.

Why touchscreens are not the key strength of the Chinese car industry.

Your FOAK supply chain doesn’t start when you place the first order — it starts when you design your pilot. Miss that moment, and delays, overruns, and “unavailable parts” will follow. In my new post, I go through five steps to build your supply chain before your FOAK becomes real.

Adaptation and mitigation are often viewed as competing for capital. In fact, they are not.

Takeaways from FOAK panel at VDS 2025

Three things could be done to improve Europe's competitiveness. Only one can be done fast.

We need more capital to bridge the FOAK “valley of death” in climate tech — but not at any cost. Lately, I’ve seen two worrying ideas gaining ground: crowdfunding that asks ordinary people to “invest like VCs,” and proposals to channel pension money into the riskiest stage of startup growth. Both sound democratic. Both are dangerous.

The Occam's Razor as applied to electric cars