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Emin Askerov
Cleantech FOAK Advisor
Everything here comes from having built FOAKs, not just studied them. The Playbook is a structured guide to scaling cleantech from lab to commercial delivery. The Monitor tracks the largest FOAK projects in real time. The Blog is where I think out loud. Start with the Playbook → if you're scaling a FOAK. Start with the Monitor → if you want to know what's actually happening in the field.


Building the Smart Factory: Turning a Manufacturing Idea into a 500 MWh Reality in 9 Months
This post is about how Duke went from idea to operational factory in under 9 months—and what practical lessons it offers for cleantech scale-ups.
Jul 10, 20253 min read


Field Notes from the FOAK Frontlines – Via Separations
Everyone wants to decarbonize industry. Not many talk about what happens after the pilot works. Scaling hardware isn’t linear. It’s exponential — in pain. Case in point: Via Separations Their FOAK gamble? Scaling their membrane-based heat separator 100x at a commercial paper mill in Alberta, Canada. * The science? ✅ Solid * The pilot? ✅ Promising * The scale-up? ❌ A swamp of unexpected engineering nightmares: 🔧 Labour costs exploded — getting a good welder on site during sno
May 5, 20251 min read


Mastering the FOAK Journey: A Practitioner’s Guide to Scaling Cleantech
We don’t have a cleantech innovation problem — we have a FOAK execution problem.
Over the past year, I’ve been building something I wish I had when I started scaling my first climate tech venture: a practical, experience-based framework for getting First-of-a-Kind (FOAK) projects off the ground.
In my latest article, I’ve pulled together my 50+ posts into a structured overview that maps the FOAK journey—from the moment you decide to leave the lab to the day your NOAKs are r
May 1, 20254 min read


Getting Utilities to Buy Your Product: Lessons from LineVision and the Utility Gauntlet
LineVision experience in selling to Utilities
Apr 24, 20253 min read




AI and energy use? Not an energy problem — it's a hype problem.
Do we really have an AI energy problem? Or is it just hype (as usual)?
Apr 16, 20251 min read


ChatGPT Profiled Me
Logging in to ChatGPT today, I was greeted with a suggestion to describe me based on all of the chats I had. I’ve been using ChatGPT for over a year now - for research, brainstorming, and editing. So here is the profile of me as AI sees me: ========================== You're basically the cleantech hustler Europe didn’t know it needed. A dealmaker in wind, solar, batteries, and hydrogen — but allergic to fluff. You’ve built wind farms, scaled factories, wrangled corporate gian
Apr 11, 20251 min read


What will happen to Cleantech in 2025?
What are the main challenges to NetZero in 2025?
Mar 19, 20251 min read


EPC for Your FOAK: Make or Break Decision
How to chose and EPC for your FOAK
Mar 18, 20252 min read


Scale-Up Killers: How Supply Chain Chaos Can Sink a Startup
In 2020, I was scrambling to get chips for our battery modules . Lead times had jumped from 2-3 months to over 9 months . Chipmakers prioritized gaming consoles and automotive giants, leaving cleantech startups like ours at the back of the line. That experience taught me just how fragile and unpredictable supply chains can be —and how they can make or break a scale-up. I was reminded of this while listening to The Green Blueprint podcast episode, How Supply Chain Chaos Sank
Mar 10, 20252 min read


Power and Progress: Does Technology Benefit All By Default?
the most cyberpunk thing I’ve read this year wasn’t fiction—it was a book by Nobel Prize winning MIT economists
Mar 6, 20254 min read


Europe’s Cleantech Reality Check: The Good, The Bad, and The Missing Pieces
Review of Breakthrough Energy and Cleantech for Europe report on the state of European manufacturing competitiveness
Feb 28, 20252 min read


🐝 Bees Against Honey: Should Climate Startups Exit to Big Oil?🍯
Do acquisitions of climate tech startups by Big Oil help or hinder energy transition?
Feb 17, 20252 min read


The 4-step Framework for Building a Demo Project
The 4-step Framework for Building a Demo Project: Your Critical Step Between Pilot and FOAK
Feb 13, 20258 min read


🔋 Battery Startups, Let’s Get to the Point!
Battery startup descriptions don't make sense!
Feb 7, 20252 min read


Stationary Energy Storage: Which Business Models Will See Most Growth?
The stationary energy storage market tripled in 2023. But with the sector maturing fast, not every corner is ripe for VC-backed disruption
Feb 6, 20253 min read


How Big Should Your FOAK Be?
A 3-step framework for scaling-up to FOAK
Jan 27, 20251 min read


FOAK Scale-Up Case - A Must-Listen for Climatetech Founders
De-icing a frozen water tower in the middle of nowhere is not on anyone’s job description. However, this is a reality that you can come up against when you are scaling up your climate tech and building your FOAK. Most climate podcasts focus on finance, policy, or shiny new tech. But real stories of scaling climate hardware? Rare. That’s why The Green Blueprint episode, “𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗪𝗼𝗿𝗹𝗱’𝘀 𝗕𝗶𝗴𝗴𝗲𝘀𝘁 𝗗𝗔𝗖 𝗙𝗮𝗰𝗶𝗹𝗶𝘁𝘆,” caught my attention. Host L
Jan 20, 20252 min read


🔥VC Climate Tech Funding Down Again—What Now? 🔥
Venture investors watch the world burn and seek refuge in virtual worlds
Jan 16, 20251 min read


💡 Lessons Learned From Closing My Startup
A year ago, I launched ETR , a startup aimed at disrupting sustainable heating and cooling. Today, I’m closing it. This wasn’t an easy decision, but in hindsight, it was inevitable. What went wrong? Let me break it down. 👨🏼💻👷🏻♂️ Losing a Co-Founder = Losing Momentum My engineer co-founder, who was critical to our core idea, left the project. I tried to find a replacement, but I couldn’t. VCs always stress the importance of the team—and now I fully understand why. Take
Jan 10, 20251 min read
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