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Emin Askerov
Cleantech FOAK Advisor
Everything here comes from having built FOAKs, not just studied them. The Playbook is a structured guide to scaling cleantech from lab to commercial delivery. The Monitor tracks the largest FOAK projects in real time. The Blog is where I think out loud. Start with the Playbook → if you're scaling a FOAK. Start with the Monitor → if you want to know what's actually happening in the field.


How Long Should Your Off-Take Be?
This week, I go briefly into the key factors behind determining the term of your off-take
Mar 3, 20252 min read
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Three Steps to Building a FOAK
Your First-of-a-Kind (FOAK) project is where your climate tech startup is a startup no more. Investors, customers, and even your own team wonโt fully believe in your technology until they see it in action at scale. So, how do you get it right? ๐ญ. ๐๐
๐ฝ๐ฒ๐ฐ๐ ๐๐ต๐ฒ ๐จ๐ป๐ฒ๐
๐ฝ๐ฒ๐ฐ๐๐ฒ๐ฑ Murphyโs Law is real. FOAK projects never go as planned - delays, supplier failures, site issues, regulatory holdups. How do you prepare? โข Use real-world data: Look at similar completed proj
Feb 25, 20252 min read
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๐ย Bees Against Honey: Should Climate Startups Exit to Big Oil?๐ฏ
Do acquisitions of climate tech startups by Big Oil help or hinder energy transition?
Feb 17, 20252 min read
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How many climate tech startups and VCs are frauds?
I have no idea. Still, the question has been popping up in my head now and again for the last year. Every time I see some โhydrogen mobilityโ startup raising money or investors piling in some EV-charging solutions business, I hope that it's just me being wrong about the industry's future rather than hype-guided investors throwing cash at the most charismatic founder whose only plan is to spend investorโs cash.ย Viktor Pelevin, in his cult classic โGeneration ฯ,โ colorfully de
Feb 14, 20252 min read
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Why Are Western Battery Startups Failing? ๐ชซ
Investor's pressure to go big might have had a hand in it.
Feb 10, 20252 min read
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Stationary Energy Storage: Which Business Models Will See Most Growth?
The stationary energy storage market tripled in 2023. But with the sector maturing fast, not every corner is ripe for VC-backed disruption
Feb 6, 20253 min read
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The 5 Steps of The Pilot Stage
A Pilot is your first real-world testโwhere you prove that your technology works outside the lab.
Jan 30, 20253 min read
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The 4-step Framework for Choosing Climate Tech Scale-Up Business Model
The 4-step framework for choosing climate tech scale-up business model
Jan 23, 20256 min read
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FOAK Scale-Up Case - A Must-Listen for Climatetech Founders
De-icing a frozen water tower in the middle of nowhere is not on anyoneโs job description. However, this is a reality that you can come up against when you are scaling up your climate tech and building your FOAK.ย Most climate podcasts focus on finance, policy, or shiny new tech. But real stories of scaling climate hardware? Rare. Thatโs why The Green Blueprint episode, โ๐๐๐ถ๐น๐ฑ๐ถ๐ป๐ด ๐๐ต๐ฒ ๐ช๐ผ๐ฟ๐น๐ฑโ๐ ๐๐ถ๐ด๐ด๐ฒ๐๐ ๐๐๐ ๐๐ฎ๐ฐ๐ถ๐น๐ถ๐๐,โ caught my attention. Host L
Jan 20, 20252 min read
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Cleantech Business Models
Over 37% of climate investors decide not to invest in hardware companies because of the business model and long sales cycles. These are the results of a survey, carried out by Planet A, Norrsken, and Speedinvest. The survey also highlights investors' preference for X-as-a-service and licensing business models over others. So, choosing a business model can make or break your startup. ย The business model aims to determine how exactly you will make money. There are many ways fo
Jan 17, 202510 min read
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๐ฅVC Climate Tech Funding Down AgainโWhat Now? ๐ฅ
Venture investors watch the world burn and seek refuge in virtual worlds
Jan 16, 20251 min read
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๐๏ธ 12 Keys to Scaling Up ๐ฑ
The best guide so far on scaling up climate tech from Breakthrough Energy Catalyst
Jan 14, 20251 min read
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๐ Free One-Hour Consultations for Cleantech Scale-Ups ๐ฑ
This January, Iโm offering 20 free one-hour online consultationsย to startups and investors in the cleantech and climate tech space.
Jan 7, 20251 min read
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๐ง ๐ง๐ต๐ฒ ๐๐ฎ๐ฟ๐ฑ ๐ง๐ฟ๐๐๐ต ๐๐ฏ๐ผ๐๐ ๐๐ฎ๐ฟ๐ฑ๐๐ฒ๐ฐ๐ต: ๐ฎ๐ฌ๐ฎ๐ฐโ๐ ๐๐ฒ๐๐๐ผ๐ป๐ ๐ถ๐ป ๐ฆ๐ฐ๐ฎ๐น๐ถ๐ป๐ด ๐จ๐ฝ ๐ง
2024 was a brutal year for hardtech climate startups.
Jan 2, 20251 min read
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๐๐ฟ๐ฒ๐ฒ๐ป ๐ฃ๐ฟ๐ฒ๐บ๐ถ๐๐บ๐ ๐ฎ๐ป๐ฑ ๐ญ๐ฌ๐ ๐ฉ๐ฎ๐น๐๐ฒ
Why should you avoid Green Premium and look for 10x value?
Dec 25, 20242 min read
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Why Do Strategic Investors Back Climate Tech Startups?
A Climate First VC artile got me thinking
Dec 2, 20242 min read
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Is Your Scale-Up Built on Climate Bricks or Actual Building Blocks?
Review of Clean Tech ScaleUp Manual by Climate Brick
Nov 28, 20244 min read
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๐ก ๐๐ผ๐ ๐๐ผ ๐๐ฒ๐ฐ๐ผ๐บ๐ฒ ๐ฎ ๐ ๐ถ๐น๐น๐ถ๐ผ๐ป๐ฎ๐ถ๐ฟ๐ฒ? ๐ฆ๐๐ฎ๐ฟ๐ ๐ฎ๐ ๐ฎ ๐๐ถ๐น๐น๐ถ๐ผ๐ป๐ฎ๐ถ๐ฟ๐ฒ ๐ฎ๐ป๐ฑ ๐๐ป๐๐ฒ๐๐ ๐ถ๐ป ๐๐๐ฑ๐ฟ๐ผ๐ด๐ฒ๐ป.
Hydrogen is like real estate, there are three main criteria for project success: location, location, and location.
Nov 27, 20242 min read
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๐ Is Green Tech Dead? Not According to the Numbers!
Q3 VC investment data from Pitchbook Inc shows otherwise.
Nov 26, 20242 min read
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