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Everything here comes from having built FOAKs, not just studied them. The Playbook is a structured guide to scaling cleantech from lab to commercial delivery. The Monitor tracks the largest FOAK projects in real time. The Blog is where I think out loud. Start with the Playbook → if you're scaling a FOAK. Start with the Monitor → if you want to know what's actually happening in the field.


FOAK and EPC: Yes or No?
When scaling from Demo to FOAK, one of the biggest decisions is whether to hire an EPC company or manage the build yourself
Mar 14, 20251 min read
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Heat Pumps: Narrowing the Spark Spread
How long does it take to get payback on a heat pump?
Mar 11, 20251 min read
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Scale-Up Killers: How Supply Chain Chaos Can Sink a Startup
In 2020, I was scrambling to get chips for our battery modules . Lead times had jumped from 2-3 months to over 9 months . Chipmakers prioritized gaming consoles and automotive giants, leaving cleantech startups like ours at the back of the line. That experience taught me just how fragile and unpredictable supply chains can be โand how they can make or break a scale-up. I was reminded of this while listening to The Green Blueprint podcast episode, How Supply Chain Chaos Sank
Mar 10, 20252 min read
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๐ฐ๐ทBack in Korea: Scaling Batteries with JR Energy Solution๐
Batteries have brought me to Korea once again. The last time I was here was just before the COVID lockdown, and now, Iโm backโthis time in Eumseong, the heartland of Koreaโs battery industry โat the factory of JR Energy Solution . Iโve mentioned JR in my posts before, and thereโs an hour-long interview with its founder and CEO, Duke Oh , on my podcast . JR is my client, and Iโm thrilled to be helping them scale! Who is JR Energy Solution? Founded in 2022 , JR Energy Solution
Mar 3, 20252 min read
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Negotiating Price in the Off-Take
In any type of off-take, price will be the central point of negotiations. There are many pricing options available - fixed, floating, pass-through, CAPEX-based, return-based, etc. But before we go into the nitty-gritty of price structuring, letโs get the basics right. Going into the pricing negotiations, your objective is to keep the FOAK project profitable! There are a few challenges to that. First, your FOAK is about building something solid, so you will be spending a lot
Feb 27, 20258 min read
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Three Steps to Building a FOAK
Your First-of-a-Kind (FOAK) project is where your climate tech startup is a startup no more. Investors, customers, and even your own team wonโt fully believe in your technology until they see it in action at scale. So, how do you get it right? ๐ญ. ๐๐
๐ฝ๐ฒ๐ฐ๐ ๐๐ต๐ฒ ๐จ๐ป๐ฒ๐
๐ฝ๐ฒ๐ฐ๐๐ฒ๐ฑ Murphyโs Law is real. FOAK projects never go as planned - delays, supplier failures, site issues, regulatory holdups. How do you prepare? โข Use real-world data: Look at similar completed proj
Feb 25, 20252 min read
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๐ย Bees Against Honey: Should Climate Startups Exit to Big Oil?๐ฏ
Do acquisitions of climate tech startups by Big Oil help or hinder energy transition?
Feb 17, 20252 min read
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The 4-step Framework for Building a Demo Project
The 4-step Framework for Building a Demo Project: Your Critical Step Between Pilot and FOAK
Feb 13, 20258 min read
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The 5 Steps of The Pilot Stage
A Pilot is your first real-world testโwhere you prove that your technology works outside the lab.
Jan 30, 20253 min read
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Two Lessons From Hardware Startup
How selling experience and starting small lets you disrupt an industry.
Jan 28, 20251 min read
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How Big Should Your FOAK Be?
A 3-step framework for scaling-up to FOAK
Jan 27, 20251 min read
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The 4-step Framework for Choosing Climate Tech Scale-Up Business Model
The 4-step framework for choosing climate tech scale-up business model
Jan 23, 20256 min read
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Canoo: $1.5B FOAK Failure
What Canoo failure can teach cleantech scaleups?
Jan 21, 20251 min read
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๐๏ธ 12 Keys to Scaling Up ๐ฑ
The best guide so far on scaling up climate tech from Breakthrough Energy Catalyst
Jan 14, 20251 min read
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Drop-in Solution 4-Step Framework
Here is my 4-step framework to determine if your tech is a drop-in solution
Jan 9, 20257 min read
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๐ Free One-Hour Consultations for Cleantech Scale-Ups ๐ฑ
This January, Iโm offering 20 free one-hour online consultations to startups and investors in the cleantech and climate tech space.
Jan 7, 20251 min read
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๐ฅDrop-In Solution
๐๐ผ๐ ๐บ๐๐ฐ๐ต ๐ฑ๐ผ๐ฒ๐ ๐๐ผ๐๐ฟ ๐๐ผ๐น๐๐๐ถ๐ผ๐ป ๐ฟ๐ฒ๐พ๐๐ถ๐ฟ๐ฒ ๐๐ต๐ฒ ๐๐ฎ๐ฟ๐ด๐ฒ๐ ๐ถ๐ป๐ฑ๐๐๐๐ฟ๐ ๐๐ผ ๐ฐ๐ต๐ฎ๐ป๐ด๐ฒ?
Jan 6, 20252 min read
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๐ง ๐ง๐ต๐ฒ ๐๐ฎ๐ฟ๐ฑ ๐ง๐ฟ๐๐๐ต ๐๐ฏ๐ผ๐๐ ๐๐ฎ๐ฟ๐ฑ๐๐ฒ๐ฐ๐ต: ๐ฎ๐ฌ๐ฎ๐ฐโ๐ ๐๐ฒ๐๐๐ผ๐ป๐ ๐ถ๐ป ๐ฆ๐ฐ๐ฎ๐น๐ถ๐ป๐ด ๐จ๐ฝ ๐ง
2024 was a brutal year for hardtech climate startups.
Jan 2, 20251 min read
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๐๐ฟ๐ฒ๐ฒ๐ป ๐ฃ๐ฟ๐ฒ๐บ๐ถ๐๐บ๐ ๐ฎ๐ป๐ฑ ๐ญ๐ฌ๐ ๐ฉ๐ฎ๐น๐๐ฒ
Why should you avoid Green Premium and look for 10x value?
Dec 25, 20242 min read
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