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Everything here comes from having built FOAKs, not just studied them. The Playbook is a structured guide to scaling cleantech from lab to commercial delivery. The Monitor tracks the largest FOAK projects in real time. The Blog is where I think out loud. Start with the Playbook → if you're scaling a FOAK. Start with the Monitor → if you want to know what's actually happening in the field.


Connected Cars And Ownership
How a connected car could easily become an expensive paperweight
Dec 5, 20252 min read


Battery JV's That Teach Europe Nothing
Europe keeps announcing “battery partnerships” with Asian players with great enthusiasm — but when you look closely, the only thing landing here in any meaningful quantity is concrete. A T&E/Carbone4 report, which came out this February and which I’ve missed, lays out what many of us working in manufacturing have suspected for years: technology isn’t coming, know-how isn’t coming, and the only thing being localised is the assembly hall.
Dec 4, 20255 min read


The FOAK Strategy Checklist
Here is my 4-step FOAK Strategy Checklist
Dec 3, 20252 min read


Start Your FOAK in the Lab
Construction sites and factory floors are places I’m far more used to than a laboratory. But last week I was in the Netherlands, meeting a client and visiting two universities to see how their new chemical product is getting ready for its demo project. And I have to say: I haven’t yet seen this level of preparation — on both the R&D and project sides. Every assumption challenged, every risk logged, every experiment linked to a downstream engineering decision. It’s the sort of
Dec 2, 20251 min read


Robotaxis: The Economics Still Don’t Work — But the US and China Push Ahead Anyway
Robotaxis still don’t make money — not in San Francisco, not in Shenzhen. Yet both the US and China keep pushing, each for their own reasons. I dug into two Economist articles this week and wrote a breakdown of why both countries are accelerating into a business model that still has its unit economics stuck in reverse.
Nov 27, 20254 min read


Stellantis Frankenstein Monster Story
Mega-corporations rarely die from a single dramatic mistake. They fade through a sequence of small decisions that felt “pragmatic” at the time.
Nov 26, 20252 min read


Too Many Customers For A Startup
Nothing tests a founder’s sanity like having too many “very interested” customers. It’s like speed dating with homework. A few days ago, I spoke with an early-stage founder whose product was attracting a lot of interest. On paper, it looked like a dream: inbound requests from consumer electronics, defence, industrial automation, and even a few overseas corporates. In reality, it was a trap. The team had five people, no sales function, and most of their time was devoted to dev
Nov 25, 20252 min read


Raising Money from VCs for FOAK Projects: What Founders Usually Misread
Why VCs might be dangerous to FOAK projects and 5 steps to get VC money safely.
Nov 20, 20254 min read




The Coming AI Energy Bubble
Why AI power demand won't materialise at the scale imagined.
Nov 13, 20253 min read


What is the real strength of Chinese automotive industry?
Why touchscreens are not the key strength of the Chinese car industry.
Nov 11, 20252 min read


Building a FOAK Supply Chain: Five Steps Before You Order Your First Bolt
Your FOAK supply chain doesn’t start when you place the first order — it starts when you design your pilot.
Miss that moment, and delays, overruns, and “unavailable parts” will follow.
In my new post, I go through five steps to build your supply chain before your FOAK becomes real.
Nov 6, 20253 min read


Adapt or Mitigate?
Adaptation and mitigation are often viewed as competing for capital. In fact, they are not.
Nov 5, 20251 min read




Funding the FOAK Valley of Death — and the Bad Ways to Do It
We need more capital to bridge the FOAK “valley of death” in climate tech — but not at any cost.
Lately, I’ve seen two worrying ideas gaining ground: crowdfunding that asks ordinary people to “invest like VCs,” and proposals to channel pension money into the riskiest stage of startup growth.
Both sound democratic. Both are dangerous.
Oct 9, 20253 min read


The defence sector might drive e-fuels just as it drove solar
The military has always been the earliest adopter of new tech.
Dirk Singer noted that today it’s also one of the biggest investors in e-fuels — not for climate goals, but for energy security.
Like solar panels in the 1990s, disruption often starts on the battlefield.
Oct 6, 20251 min read


Foundry for Founders
I spoke with a European founder developing his own battery cells. Just getting permits for the mixing and coating stages pushed his project back by three years. Those two stages alone would make up over 60% of total capex. That’s why building dedicated electrode toll-manufacturing foundries for scaleups makes so much sense — they can shortcut years of permitting and tens of millions in investment. At higher volumes, though, around 5–8 GWh, it flips. The economics start favour
Oct 6, 20251 min read


From Gigafactories to Collaborative Ecosystems: Rethinking Battery Manufacturing in Europe
Airbus showed Europe can beat giants like Boeing through distributed collaboration. Could batteries follow the same path—moving from vertically integrated gigafactories to networks of “partners in success”?
Oct 1, 20253 min read


Three ways to use consultants productively, and why AI can’t replace them
I stumbled across Martin Gallardo’s post and decided that it would be worthwhile to rewrite my comment into a full post. The consulting business has never been so good, but with the advent of AI, people were predicting that it would soon go out of business. I believe that these comments are made by people who either had a very negative experience hiring consultants (I had that experience, too) or have no idea what they are talking about. I’ve seen three very different ways
Oct 1, 20252 min read


Battery Day 2025 in the Netherlands
This was my second Battery Day in the Netherlands. Last year I came for the first time and was surprised at how much battery innovation is happening here. This year the event was bigger, much better organised, and had over 600 participants. It also gained an international dimension — with Matthieu Hubert from ACC giving a keynote on the French sector, and a dedicated session on cooperation with China. A few takeaways: 1) Scaling Dutch startups means going international. The g
Sep 26, 20252 min read
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