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Everything here comes from having built FOAKs, not just studied them. The Playbook is a structured guide to scaling cleantech from lab to commercial delivery. The Monitor tracks the largest FOAK projects in real time. The Blog is where I think out loud. Start with the Playbook → if you're scaling a FOAK. Start with the Monitor → if you want to know what's actually happening in the field.


Foundry for Founders
I spoke with a European founder developing his own battery cells. Just getting permits for the mixing and coating stages pushed his project back by three years. Those two stages alone would make up over 60% of total capex. That’s why building dedicated electrode toll-manufacturing foundries for scaleups makes so much sense — they can shortcut years of permitting and tens of millions in investment. At higher volumes, though, around 5–8 GWh, it flips. The economics start favour
Oct 6, 20251 min read


Three ways to use consultants productively, and why AI can’t replace them
I stumbled across Martin Gallardo’s post and decided that it would be worthwhile to rewrite my comment into a full post. The consulting business has never been so good, but with the advent of AI, people were predicting that it would soon go out of business. I believe that these comments are made by people who either had a very negative experience hiring consultants (I had that experience, too) or have no idea what they are talking about. I’ve seen three very different ways
Oct 1, 20252 min read


The Three Valleys of Death of Aviation Startups
Crossing one valley of death is hard enough for any startup. For aviation startups, there are three!
Sep 25, 20253 min read


Climate Tech VC Fundraising: From Peak to Pause
Climate VC funding fell more than 3x from its peak in 2021
Sep 23, 20251 min read


The Five-Step Framework for Finding Clients for Your FOAK
Over the years, I’ve distilled some patterns into a five-step framework for finding your clients—tailored to the realities of FOAK and climate tech.
Sep 11, 20253 min read


The FOAK Supply Chain Framework
How to build a supply chain for your FOAK
Sep 10, 20251 min read


Another Western battery startup left lying in the Valley of Death.
The lessons of Natron Energy collapse
Sep 9, 20251 min read


The FOAK Location Selection Framework: Lessons from Choosing a Gigafactory Site
In the end, it had to be a political decision. After half a year of sifting through more than twenty locations and countless meetings with local officials, our future 8 GWh factory came down to two options. Tatarstan: a highly industrialised region east of Moscow, with a strong industrial park, permits ready, and—most importantly—right next to our main customer, Kamaz. Kaliningrad: a Russian exclave in Europe, wedged between Poland, Lithuania and the Baltic Sea, on the unfini
Sep 4, 20253 min read


Overcoming change inertia
Cleantech startups usually sell to mature industries, and these don't like new stuff. How can founders overcome change inertia? Ports, especially municipally owned ones, are notorious for resisting any change to how they operate. Here is a story from Polina Vasilenko on how to sell floating solar to municipal ports.
Aug 7, 20252 min read


Can a battery factory be a franchise?
Alternative business model for a battery factory
Jul 30, 20251 min read


Why diverse teams are crucial for a scale-up
How diverse teams are really built.
Jul 24, 20252 min read


Corporate Governance Will Haunt You Later: A Founder’s Guide for Cleantech Scaleups
What founders sometimes fail to realise is that as you scale up, you will spend less and less time working on your product and more and more time with your investors.
Jul 17, 20253 min read


Building the Smart Factory: Turning a Manufacturing Idea into a 500 MWh Reality in 9 Months
This post is about how Duke went from idea to operational factory in under 9 months—and what practical lessons it offers for cleantech scale-ups.
Jul 10, 20253 min read


Sustainable aviation - what holds it back?
Image is AI-generated. Scaling up sustainable aircraft is like scaling up nuclear power—a comparable challenge in terms of regulatory obstacles, timelines, and the weight of responsibility. At least, that’s how it seemed to me, looking from the outside. I was sure that the climate tech community could learn many lessons from the aviation startup experience, so I’ve asked an expert. I’ve just finished recording the next episode of WattsUpWithStartups with Dirk Singer, aviation
Jul 9, 20251 min read


What can customers teach a scaleup?
Why do many cleantech startups stall before they even start? They skip the hard part: talking to customers. When Polina Vasilenko founded HelioRec | BCorp , a floating solar startup, she didn’t just build prototypes and pitch investors. She went to the ports, the future clients. Image credits: HelioRec One hundred fifty conversations later, she had the data she needed: ✅ Ports want to decarbonise ✅ Rooftop solar isn’t enough ✅ Wind turbines? “Not beautiful” for city ports
Jul 7, 20251 min read


The Execution Equation: How ATOME Built a FOAK-Ready Leadership Team
Scaling a first-of-a-kind (FOAK) climate venture isn’t about ideas. It’s about execution infrastructure. And that infrastructure begins with people
Jul 3, 20253 min read


Opportunity costs of climate technologies. It's not what you think.
Why pay more to achieve less? Really, why? Yet, you see this everywhere in climatetech. How come? A reduction in man-made CO2 emissions measures the success of all climate technologies. But many of them require two other climate technologies as inputs - wind and solar energy. Green hydrogen, SAF, and e-fuels all require huge amounts of clean energy. To reduce emissions using these technologies, you first have to build a wind or solar power plant, then add the costs of these t
Jun 30, 20251 min read


The FOAK Impact: the First Two Questions to Ask a Would-be Scaleup.
Cleantech scaleup climate impact assessment framework.
Jun 26, 20256 min read


EU Startup and Scaleup Strategy: A promising map, but still no compass
My full breakdown is now live:
What’s working, what’s missing, and what scaleups, especially in cleantech and manufacturing, can do today without waiting for Brussels.
Jun 12, 20253 min read


Second-hand equipment and loans for equipment in FOAK
Would you consider using second-hand equipment for your pilot/demo/FOAK?
Jun 10, 20252 min read
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