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Everything here comes from having built FOAKs, not just studied them. The Playbook is a structured guide to scaling cleantech from lab to commercial delivery. The Monitor tracks the largest FOAK projects in real time. The Blog is where I think out loud. Start with the Playbook → if you're scaling a FOAK. Start with the Monitor → if you want to know what's actually happening in the field.


💸 Why (most) climate tech startups don’t deliver 10x returns
Data shows that 10x returns are extremely rare in the climate tech
Mar 25, 20251 min read


Scaling Cleantech: Learn from Green Hydrogen’s Business Case Failure
Green hydrogen was supposed to be the next big thing—but where’s the business case?
Mar 20, 20252 min read


EPC for Your FOAK: Make or Break Decision
How to chose and EPC for your FOAK
Mar 18, 20252 min read


FOAK Expertise: The Missing Piece in Climate Scale-Up
Where do you get FOAK Expertise? From FOAK advisors, who have done a FOAK before. Meet the new branch of cleantech ecosystem - the FOAK assi
Mar 17, 20251 min read


FOAK and EPC: Yes or No?
When scaling from Demo to FOAK, one of the biggest decisions is whether to hire an EPC company or manage the build yourself
Mar 14, 20251 min read


FOAK Management - Simplifying the Chaos
Here is your 5-step framework to simplify your FOAK management structure.
Mar 13, 20254 min read


Scale-Up Killers: How Supply Chain Chaos Can Sink a Startup
In 2020, I was scrambling to get chips for our battery modules . Lead times had jumped from 2-3 months to over 9 months . Chipmakers prioritized gaming consoles and automotive giants, leaving cleantech startups like ours at the back of the line. That experience taught me just how fragile and unpredictable supply chains can be —and how they can make or break a scale-up. I was reminded of this while listening to The Green Blueprint podcast episode, How Supply Chain Chaos Sank
Mar 10, 20252 min read


How Long Should Your Off-Take Be?
This week, I go briefly into the key factors behind determining the term of your off-take
Mar 3, 20252 min read


Negotiating Price in the Off-Take
In any type of off-take, price will be the central point of negotiations. There are many pricing options available - fixed, floating, pass-through, CAPEX-based, return-based, etc. But before we go into the nitty-gritty of price structuring, let’s get the basics right. Going into the pricing negotiations, your objective is to keep the FOAK project profitable! There are a few challenges to that. First, your FOAK is about building something solid, so you will be spending a lot
Feb 27, 20258 min read


Three Steps to Building a FOAK
Your First-of-a-Kind (FOAK) project is where your climate tech startup is a startup no more. Investors, customers, and even your own team won’t fully believe in your technology until they see it in action at scale. So, how do you get it right? 𝟭. 𝗘𝘅𝗽𝗲𝗰𝘁 𝘁𝗵𝗲 𝗨𝗻𝗲𝘅𝗽𝗲𝗰𝘁𝗲𝗱 Murphy’s Law is real. FOAK projects never go as planned - delays, supplier failures, site issues, regulatory holdups. How do you prepare? • Use real-world data: Look at similar completed proj
Feb 25, 20252 min read


🐝 Bees Against Honey: Should Climate Startups Exit to Big Oil?🍯
Do acquisitions of climate tech startups by Big Oil help or hinder energy transition?
Feb 17, 20252 min read


The 4-step Framework for Building a Demo Project
The 4-step Framework for Building a Demo Project: Your Critical Step Between Pilot and FOAK
Feb 13, 20258 min read


Why Are Western Battery Startups Failing? 🪫
Investor's pressure to go big might have had a hand in it.
Feb 10, 20252 min read


Stationary Energy Storage: Which Business Models Will See Most Growth?
The stationary energy storage market tripled in 2023. But with the sector maturing fast, not every corner is ripe for VC-backed disruption
Feb 6, 20253 min read


Scale, Cost, and Tech
How overcapacity in battery manufacturing can lead to a change in the gigafactory business model?
Feb 3, 20252 min read


The 5 Steps of The Pilot Stage
A Pilot is your first real-world test—where you prove that your technology works outside the lab.
Jan 30, 20253 min read


Two Lessons From Hardware Startup
How selling experience and starting small lets you disrupt an industry.
Jan 28, 20251 min read


How Big Should Your FOAK Be?
A 3-step framework for scaling-up to FOAK
Jan 27, 20251 min read


The 4-step Framework for Choosing Climate Tech Scale-Up Business Model
The 4-step framework for choosing climate tech scale-up business model
Jan 23, 20256 min read


🚗 Not All EV Startups Fail: The TOGG Success Story
Turkey's EV startup is ramping up sales.
Jan 22, 20251 min read
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