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Emin Askerov
Cleantech FOAK Advisor
Everything here comes from having built FOAKs, not just studied them. The Playbook is a structured guide to scaling cleantech from lab to commercial delivery. The Monitor tracks the largest FOAK projects in real time. The Blog is where I think out loud. Start with the Playbook → if you're scaling a FOAK. Start with the Monitor → if you want to know what's actually happening in the field.


Overcoming change inertia
Cleantech startups usually sell to mature industries, and these don't like new stuff. How can founders overcome change inertia? Ports, especially municipally owned ones, are notorious for resisting any change to how they operate. Here is a story from Polina Vasilenko on how to sell floating solar to municipal ports.
Aug 7, 20252 min read


Make Transformers (Even) More Boring
The humble transformer is at the heart of the electric grid. And for decades, it’s been a tailor-made marvel. Engineers loved the craft, utilities loved the high price that they passed on to consumers, and factories loved having “just the right” unit. But times changed, and the transformer industry didn’t. Until now. Meet One Power, a U.S. company taking the most boring, glacial, and conservative part of the grid… and flipping it on its head. Not by reinventing the tech, but
Jun 18, 20252 min read


💸 Why (most) climate tech startups don’t deliver 10x returns
Data shows that 10x returns are extremely rare in the climate tech
Mar 25, 20251 min read


The Battery Industry’s Next Phase: Boom, Overcapacity, and a Coming Bloodbath? 🔋⚡
What will be the next phase for the battery industry: boom, or bust?
Mar 12, 20251 min read


Three Steps to Building a FOAK
Your First-of-a-Kind (FOAK) project is where your climate tech startup is a startup no more. Investors, customers, and even your own team won’t fully believe in your technology until they see it in action at scale. So, how do you get it right? 𝟭. 𝗘𝘅𝗽𝗲𝗰𝘁 𝘁𝗵𝗲 𝗨𝗻𝗲𝘅𝗽𝗲𝗰𝘁𝗲𝗱 Murphy’s Law is real. FOAK projects never go as planned - delays, supplier failures, site issues, regulatory holdups. How do you prepare? • Use real-world data: Look at similar completed proj
Feb 25, 20252 min read


🐝 Bees Against Honey: Should Climate Startups Exit to Big Oil?🍯
Do acquisitions of climate tech startups by Big Oil help or hinder energy transition?
Feb 17, 20252 min read
How many climate tech startups and VCs are frauds?
I have no idea. Still, the question has been popping up in my head now and again for the last year. Every time I see some “hydrogen mobility” startup raising money or investors piling in some EV-charging solutions business, I hope that it's just me being wrong about the industry's future rather than hype-guided investors throwing cash at the most charismatic founder whose only plan is to spend investor’s cash. Viktor Pelevin, in his cult classic “Generation π,” colorfully de
Feb 14, 20252 min read


The 5 Steps of The Pilot Stage
A Pilot is your first real-world test—where you prove that your technology works outside the lab.
Jan 30, 20253 min read


How Big Should Your FOAK Be?
A 3-step framework for scaling-up to FOAK
Jan 27, 20251 min read


FOAK Scale-Up Case - A Must-Listen for Climatetech Founders
De-icing a frozen water tower in the middle of nowhere is not on anyone’s job description. However, this is a reality that you can come up against when you are scaling up your climate tech and building your FOAK. Most climate podcasts focus on finance, policy, or shiny new tech. But real stories of scaling climate hardware? Rare. That’s why The Green Blueprint episode, “𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗪𝗼𝗿𝗹𝗱’𝘀 𝗕𝗶𝗴𝗴𝗲𝘀𝘁 𝗗𝗔𝗖 𝗙𝗮𝗰𝗶𝗹𝗶𝘁𝘆,” caught my attention. Host L
Jan 20, 20252 min read


🔥VC Climate Tech Funding Down Again—What Now? 🔥
Venture investors watch the world burn and seek refuge in virtual worlds
Jan 16, 20251 min read


🎁 Free One-Hour Consultations for Cleantech Scale-Ups 🌱
This January, I’m offering 20 free one-hour online consultations to startups and investors in the cleantech and climate tech space.
Jan 7, 20251 min read


🌞 Solarpunk: A Manifesto for a Better Future
I’ve just picked up my New Year read—a collection of solarpunk short stories. If you’re wondering, what is solarpunk, and why does it matter? Here’s the heart of it: “Solarpunk is about finding ways to make life more wonderful for us right now, and more importantly for the generations that follow us—extending human life at the species level, rather than individually.” This line, from the article Solarpunk: Notes Toward a Manifesto, hits home for me. Whether you’re in renewa
Dec 31, 20241 min read


𝗡𝗼 𝗠𝗶𝗿𝗮𝗰𝗹𝗲𝘀: 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜, 𝗘𝗻𝗲𝗿𝗴𝘆, 𝗮𝗻𝗱 𝗡𝘂𝗰𝗹𝗲𝗮𝗿 𝗛𝘆𝗽𝗲
The last weekend of 2024 long-read on AI and Energy
Dec 27, 20242 min read


𝗚𝗿𝗲𝗲𝗻 𝗣𝗿𝗲𝗺𝗶𝘂𝗺𝘀 𝗮𝗻𝗱 𝟭𝟬𝘅 𝗩𝗮𝗹𝘂𝗲
Why should you avoid Green Premium and look for 10x value?
Dec 25, 20242 min read


GigaEgo or Gigafactory?
You have to choose between your ego and your fees. This was a phrase I heard while listening to the Redefining Energy podcast episode “Northvolt - Epitaph.” It sums up perfectly the choice Europe is facing in the battery industry. Here is why. This year, I’ve actively traveled around Europe, meeting with battery industry players. I was representing my client, a Korean company specializing in the most difficult part of battery manufacturing - making anode and cathode electrod
Dec 20, 20242 min read


🎉 2024: A Year in Climate Tech Review
As 2024 wraps up, it’s time to reflect on a year that was anything but dull for the climate tech world. A buzzword dominated this year— FOAK (First-of-a-Kind). It symbolizes the growing realization that proving your tech in a lab is one thing, but scaling it to a factory is a different beast. Many startups found themselves stuck in the dreaded Valley of Death between proving a pilot and scaling up. I’ve written a few epitaphs on those who didn’t make it this year ( here , h
Dec 19, 20243 min read


🎙️ Bulldoze or Make? The Two Podcasts On Northvolt
This week, I listened to two excellent podcasts dissecting the saga of Northvolt
Dec 18, 20242 min read


🔋 𝗘𝗨 𝗕𝗮𝘁𝘁𝗲𝗿𝘆 𝗢𝗱𝘆𝘀𝘀𝗲𝘆 𝗣𝗮𝗿𝘁 𝟮
Observations from the second week of meeting EU battery players
Dec 17, 20242 min read


📚 Climate Change vs. AI: Who Wins the Bookshelf Battle?
If the magnitude of a problem is reflected by the books written about it, which would win?
Dec 9, 20241 min read
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