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Everything here comes from having built FOAKs, not just studied them. The Playbook is a structured guide to scaling cleantech from lab to commercial delivery. The Monitor tracks the largest FOAK projects in real time. The Blog is where I think out loud. Start with the Playbook → if you're scaling a FOAK. Start with the Monitor → if you want to know what's actually happening in the field.






ChatGPT Profiled Me
Logging in to ChatGPT today, I was greeted with a suggestion to describe me based on all of the chats I had. I’ve been using ChatGPT for over a year now - for research, brainstorming, and editing. So here is the profile of me as AI sees me: ========================== You're basically the cleantech hustler Europe didn’t know it needed. A dealmaker in wind, solar, batteries, and hydrogen — but allergic to fluff. You’ve built wind farms, scaled factories, wrangled corporate gian
Apr 11, 20251 min read


Scaling Cleantech: Learn from Green Hydrogen’s Business Case Failure
Green hydrogen was supposed to be the next big thing—but where’s the business case?
Mar 20, 20252 min read


EPC for Your FOAK: Make or Break Decision
How to chose and EPC for your FOAK
Mar 18, 20252 min read


FOAK Expertise: The Missing Piece in Climate Scale-Up
Where do you get FOAK Expertise? From FOAK advisors, who have done a FOAK before. Meet the new branch of cleantech ecosystem - the FOAK assi
Mar 17, 20251 min read


FOAK and EPC: Yes or No?
When scaling from Demo to FOAK, one of the biggest decisions is whether to hire an EPC company or manage the build yourself
Mar 14, 20251 min read


FOAK Management - Simplifying the Chaos
Here is your 5-step framework to simplify your FOAK management structure.
Mar 13, 20254 min read


How Long Should Your Off-Take Be?
This week, I go briefly into the key factors behind determining the term of your off-take
Mar 3, 20252 min read


Negotiating Price in the Off-Take
In any type of off-take, price will be the central point of negotiations. There are many pricing options available - fixed, floating, pass-through, CAPEX-based, return-based, etc. But before we go into the nitty-gritty of price structuring, let’s get the basics right. Going into the pricing negotiations, your objective is to keep the FOAK project profitable! There are a few challenges to that. First, your FOAK is about building something solid, so you will be spending a lot
Feb 27, 20258 min read


Three Steps to Building a FOAK
Your First-of-a-Kind (FOAK) project is where your climate tech startup is a startup no more. Investors, customers, and even your own team won’t fully believe in your technology until they see it in action at scale. So, how do you get it right? 𝟭. 𝗘𝘅𝗽𝗲𝗰𝘁 𝘁𝗵𝗲 𝗨𝗻𝗲𝘅𝗽𝗲𝗰𝘁𝗲𝗱 Murphy’s Law is real. FOAK projects never go as planned - delays, supplier failures, site issues, regulatory holdups. How do you prepare? • Use real-world data: Look at similar completed proj
Feb 25, 20252 min read


The 4-step Framework for Building a Demo Project
The 4-step Framework for Building a Demo Project: Your Critical Step Between Pilot and FOAK
Feb 13, 20258 min read


Why Are Western Battery Startups Failing? 🪫
Investor's pressure to go big might have had a hand in it.
Feb 10, 20252 min read


The 5 Steps of The Pilot Stage
A Pilot is your first real-world test—where you prove that your technology works outside the lab.
Jan 30, 20253 min read


How Big Should Your FOAK Be?
A 3-step framework for scaling-up to FOAK
Jan 27, 20251 min read


The 4-step Framework for Choosing Climate Tech Scale-Up Business Model
The 4-step framework for choosing climate tech scale-up business model
Jan 23, 20256 min read


Canoo: $1.5B FOAK Failure
What Canoo failure can teach cleantech scaleups?
Jan 21, 20251 min read


FOAK Scale-Up Case - A Must-Listen for Climatetech Founders
De-icing a frozen water tower in the middle of nowhere is not on anyone’s job description. However, this is a reality that you can come up against when you are scaling up your climate tech and building your FOAK. Most climate podcasts focus on finance, policy, or shiny new tech. But real stories of scaling climate hardware? Rare. That’s why The Green Blueprint episode, “𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗪𝗼𝗿𝗹𝗱’𝘀 𝗕𝗶𝗴𝗴𝗲𝘀𝘁 𝗗𝗔𝗖 𝗙𝗮𝗰𝗶𝗹𝗶𝘁𝘆,” caught my attention. Host L
Jan 20, 20252 min read


Cleantech Business Models
Over 37% of climate investors decide not to invest in hardware companies because of the business model and long sales cycles. These are the results of a survey, carried out by Planet A, Norrsken, and Speedinvest. The survey also highlights investors' preference for X-as-a-service and licensing business models over others. So, choosing a business model can make or break your startup. The business model aims to determine how exactly you will make money. There are many ways fo
Jan 17, 202510 min read


🗝️ 12 Keys to Scaling Up 🌱
The best guide so far on scaling up climate tech from Breakthrough Energy Catalyst
Jan 14, 20251 min read
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