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Emin Askerov
Cleantech FOAK Advisor
Everything here comes from having built FOAKs, not just studied them. The Playbook is a structured guide to scaling cleantech from lab to commercial delivery. The Monitor tracks the largest FOAK projects in real time. The Blog is where I think out loud. Start with the Playbook → if you're scaling a FOAK. Start with the Monitor → if you want to know what's actually happening in the field.


The Coming AI Energy Bubble
Why AI power demand won't materialise at the scale imagined.
Nov 13, 20253 min read


Two Essays on Climate Investment—And What They Overlook
Two different points of view on climate investment. Both wrong.
Jul 15, 20252 min read


Opportunity costs of climate technologies. It's not what you think.
Why pay more to achieve less? Really, why? Yet, you see this everywhere in climatetech. How come? A reduction in man-made CO2 emissions measures the success of all climate technologies. But many of them require two other climate technologies as inputs - wind and solar energy. Green hydrogen, SAF, and e-fuels all require huge amounts of clean energy. To reduce emissions using these technologies, you first have to build a wind or solar power plant, then add the costs of these t
Jun 30, 20251 min read


Make Transformers (Even) More Boring
The humble transformer is at the heart of the electric grid. And for decades, it’s been a tailor-made marvel. Engineers loved the craft, utilities loved the high price that they passed on to consumers, and factories loved having “just the right” unit. But times changed, and the transformer industry didn’t. Until now. Meet One Power, a U.S. company taking the most boring, glacial, and conservative part of the grid… and flipping it on its head. Not by reinventing the tech, but
Jun 18, 20252 min read


FOAK no more. Three takeaways from the US climate rollback
Don’t play with the government. That’s a rule my father taught me. He built his business in the 90s and early 2000s in Russia. He knew first hand that the government will screw you over faster than your private sector partner and in worse ways. For a long time, I thought that this rule applied only to authoritarian states like Russia, where the law is weak. The current passing of the “Big Beautiful Bill” in the US now shows that it is true for the West as well. The Inflation
May 27, 20252 min read


Mastering the FOAK Journey: A Practitioner’s Guide to Scaling Cleantech
We don’t have a cleantech innovation problem — we have a FOAK execution problem.
Over the past year, I’ve been building something I wish I had when I started scaling my first climate tech venture: a practical, experience-based framework for getting First-of-a-Kind (FOAK) projects off the ground.
In my latest article, I’ve pulled together my 50+ posts into a structured overview that maps the FOAK journey—from the moment you decide to leave the lab to the day your NOAKs are r
May 1, 20254 min read


The Middle East BESS market- where I was wrong
Two things I got wrong about Saudi Arabia BESS market
Apr 1, 20252 min read


Negotiating Price in the Off-Take
In any type of off-take, price will be the central point of negotiations. There are many pricing options available - fixed, floating, pass-through, CAPEX-based, return-based, etc. But before we go into the nitty-gritty of price structuring, let’s get the basics right. Going into the pricing negotiations, your objective is to keep the FOAK project profitable! There are a few challenges to that. First, your FOAK is about building something solid, so you will be spending a lot
Feb 27, 20258 min read


US Climate Policy: Chaos or Strategy?
Insights on the US climate policy from DC insiders and my thoughts on why this strangely resembles Russia.
Feb 20, 20253 min read


𝗡𝗼 𝗠𝗶𝗿𝗮𝗰𝗹𝗲𝘀: 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜, 𝗘𝗻𝗲𝗿𝗴𝘆, 𝗮𝗻𝗱 𝗡𝘂𝗰𝗹𝗲𝗮𝗿 𝗛𝘆𝗽𝗲
The last weekend of 2024 long-read on AI and Energy
Dec 27, 20242 min read


𝗚𝗿𝗲𝗲𝗻 𝗣𝗿𝗲𝗺𝗶𝘂𝗺𝘀 𝗮𝗻𝗱 𝟭𝟬𝘅 𝗩𝗮𝗹𝘂𝗲
Why should you avoid Green Premium and look for 10x value?
Dec 25, 20242 min read


⚡️ 𝗖𝗿𝘆𝗽𝘁𝗼’𝘀 𝗘𝗻𝗲𝗿𝗴𝘆 𝗛𝘂𝗻𝗴𝗲𝗿: 𝗣𝗿𝗼𝗯𝗹𝗲𝗺 𝗼𝗿 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆?
Crypto's Energy Hunger: Problem or Opportunity?
Nov 22, 20242 min read


When Money is the Easy Part
$𝟭𝟮 𝘁𝗿𝗶𝗹𝗹𝗶𝗼𝗻/𝘆𝗲𝗮𝗿? $𝟯 𝘁𝗿𝗶𝗹𝗹𝗶𝗼𝗻? 𝗛𝗼𝘄 𝗮𝗯𝗼𝘂𝘁 𝗷𝘂𝘀𝘁 $𝟭 𝘁𝗿𝗶𝗹𝗹𝗶𝗼𝗻 𝗳𝗼𝗿 𝗘𝗻𝗲𝗿𝗴𝘆 𝗧𝗿𝗮𝗻𝘀𝗶𝘁ion
Nov 21, 20243 min read


Energy Transition By 2030 And What Hydrogen Has To Do With It?
The Fourth Energy Transition looks certain to be accomplished by the end of this decade.
Oct 16, 20241 min read
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