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Emin Askerov
Cleantech FOAK Advisor
Everything here comes from having built FOAKs, not just studied them. The Playbook is a structured guide to scaling cleantech from lab to commercial delivery. The Monitor tracks the largest FOAK projects in real time. The Blog is where I think out loud. Start with the Playbook → if you're scaling a FOAK. Start with the Monitor → if you want to know what's actually happening in the field.


Building a FOAK Supply Chain: Five Steps Before You Order Your First Bolt
Your FOAK supply chain doesn’t start when you place the first order — it starts when you design your pilot.
Miss that moment, and delays, overruns, and “unavailable parts” will follow.
In my new post, I go through five steps to build your supply chain before your FOAK becomes real.
Nov 6, 20253 min read


Overcoming change inertia
Cleantech startups usually sell to mature industries, and these don't like new stuff. How can founders overcome change inertia? Ports, especially municipally owned ones, are notorious for resisting any change to how they operate. Here is a story from Polina Vasilenko on how to sell floating solar to municipal ports.
Aug 7, 20252 min read


Why diverse teams are crucial for a scale-up
How diverse teams are really built.
Jul 24, 20252 min read


From Lab to Fab: How LeydenJar Rewired Its DNA to Scale
How to transform from project to product.
Jun 4, 20252 min read


Bridging the FOAK finance gap: IPO before VC
They IPO’d before raising VC. Here’s why that was genius. ATOME Energy didn’t follow the usual startup playbook. No pre-seed. No seed. No “100-slide deck for Sand Hill Road.” Instead, they went public. Early. That’s not just bold - it’s strategic. 💡 Why? Because in capital-intensive, FOAK-scale cleantech, your biggest bottleneck isn’t idea validation. It’s credibility. To secure $400M in project finance, off-take agreements, and long-term power deals in emerging markets… You
Jun 2, 20251 min read


A shared roadmap with a committed client matters more than an off-take
Off-takes are the holy grail of climatetech FOAKs. Conditional off-takes are the norm. Is there another way?
May 28, 20251 min read


FOAK no more. Three takeaways from the US climate rollback
Don’t play with the government. That’s a rule my father taught me. He built his business in the 90s and early 2000s in Russia. He knew first hand that the government will screw you over faster than your private sector partner and in worse ways. For a long time, I thought that this rule applied only to authoritarian states like Russia, where the law is weak. The current passing of the “Big Beautiful Bill” in the US now shows that it is true for the West as well. The Inflation
May 27, 20252 min read


Solar heating vs. heat pumps
I'm deep into research on large-scale solar heating vs. heat pumps – and the findings are fascinating. At the household level, heat pumps dominate. They’re fast to install, scalable, and increasingly efficient. But when you move into industrial heat and district heating at a serious scale, the picture flips. Solar thermal projects start pulling ahead. At scale, solar heat beats heat pumps on operating costs, emissions, and resilience. Once built, the sun’s energy is basically
Apr 29, 20251 min read


Hydrogen planes: The new Concorde, minus the takeoff
Airbus just quietly moved the launch of its hydrogen-powered plane from 2035 to 2045. In corporate speak, that’s not a delay—it’s a polite way of pulling the plug without admitting failure. After €1.7B spent, even Airbus is starting to realize that hydrogen aviation may be a science project, not a business. I called this a year ago, when Universal Hydrogen filed for bankruptcy after burning through $100M. That was a 20-minute or $100M crash course in hydrogen physics. Airbus
Apr 25, 20251 min read


💸 Why (most) climate tech startups don’t deliver 10x returns
Data shows that 10x returns are extremely rare in the climate tech
Mar 25, 20251 min read


FOAK Expertise: The Missing Piece in Climate Scale-Up
Where do you get FOAK Expertise? From FOAK advisors, who have done a FOAK before. Meet the new branch of cleantech ecosystem - the FOAK assi
Mar 17, 20251 min read


🐝 Bees Against Honey: Should Climate Startups Exit to Big Oil?🍯
Do acquisitions of climate tech startups by Big Oil help or hinder energy transition?
Feb 17, 20252 min read
How many climate tech startups and VCs are frauds?
I have no idea. Still, the question has been popping up in my head now and again for the last year. Every time I see some “hydrogen mobility” startup raising money or investors piling in some EV-charging solutions business, I hope that it's just me being wrong about the industry's future rather than hype-guided investors throwing cash at the most charismatic founder whose only plan is to spend investor’s cash. Viktor Pelevin, in his cult classic “Generation π,” colorfully de
Feb 14, 20252 min read


Two Lessons From Hardware Startup
How selling experience and starting small lets you disrupt an industry.
Jan 28, 20251 min read


How Big Should Your FOAK Be?
A 3-step framework for scaling-up to FOAK
Jan 27, 20251 min read


Canoo: $1.5B FOAK Failure
What Canoo failure can teach cleantech scaleups?
Jan 21, 20251 min read


FOAK Scale-Up Case - A Must-Listen for Climatetech Founders
De-icing a frozen water tower in the middle of nowhere is not on anyone’s job description. However, this is a reality that you can come up against when you are scaling up your climate tech and building your FOAK. Most climate podcasts focus on finance, policy, or shiny new tech. But real stories of scaling climate hardware? Rare. That’s why The Green Blueprint episode, “𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗪𝗼𝗿𝗹𝗱’𝘀 𝗕𝗶𝗴𝗴𝗲𝘀𝘁 𝗗𝗔𝗖 𝗙𝗮𝗰𝗶𝗹𝗶𝘁𝘆,” caught my attention. Host L
Jan 20, 20252 min read


🔥VC Climate Tech Funding Down Again—What Now? 🔥
Venture investors watch the world burn and seek refuge in virtual worlds
Jan 16, 20251 min read


🗝️ 12 Keys to Scaling Up 🌱
The best guide so far on scaling up climate tech from Breakthrough Energy Catalyst
Jan 14, 20251 min read


🎁 Free One-Hour Consultations for Cleantech Scale-Ups 🌱
This January, I’m offering 20 free one-hour online consultations to startups and investors in the cleantech and climate tech space.
Jan 7, 20251 min read
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