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EMIN ASKEROV
Cleantech FOAK and Scale-up Consiglieri
My insights and blog
Dive into my latest thoughts on Greentech trends, startup strategies, and investment insights. Stay ahead in the green revolution.
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Battery Day 2025 in the Netherlands
This was my second Battery Day in the Netherlands. Last year I came for the first time and was surprised at how much battery innovation...
Emin Askerov
Sep 262 min read


A Pragmatic Climate Reset
Michael Liebreich’s recent provocation on the Pragmatic Climate Reset raises many important points. One that stood out to me is that the climate movement has lost credibility by clinging to maximalist narratives while failing to deliver practical benefits.
This inspired me to reflect on my own journey — ten years in climate tech yet still facing the gap between professional work and personal choices.
Emin Askerov
Sep 193 min read


Overcoming change inertia
Cleantech startups usually sell to mature industries, and these don't like new stuff. How can founders overcome change inertia? Ports, especially municipally owned ones, are notorious for resisting any change to how they operate. Here is a story from Polina Vasilenko on how to sell floating solar to municipal ports.
Emin Askerov
Aug 72 min read


Two Essays on Climate Investment—And What They Overlook
Two different points of view on climate investment. Both wrong.
Emin Askerov
Jul 152 min read


What can customers teach a scaleup?
Why do many cleantech startups stall before they even start? They skip the hard part: talking to customers. When Polina Vasilenko...
Emin Askerov
Jul 71 min read


Opportunity costs of climate technologies. It's not what you think.
Why pay more to achieve less? Really, why? Yet, you see this everywhere in climatetech. How come? A reduction in man-made CO2 emissions...
Emin Askerov
Jun 301 min read


The FOAK Impact: the First Two Questions to Ask a Would-be Scaleup.
Cleantech scaleup climate impact assessment framework.
Emin Askerov
Jun 266 min read


Make Transformers (Even) More Boring
The humble transformer is at the heart of the electric grid. And for decades, it’s been a tailor-made marvel. Engineers loved the craft,...
Emin Askerov
Jun 182 min read


EU Startup and Scaleup Strategy: A promising map, but still no compass
My full breakdown is now live:
What’s working, what’s missing, and what scaleups, especially in cleantech and manufacturing, can do today without waiting for Brussels.
Emin Askerov
Jun 123 min read


FOAK no more. Three takeaways from the US climate rollback
Don’t play with the government. That’s a rule my father taught me. He built his business in the 90s and early 2000s in Russia. He knew...
Emin Askerov
May 272 min read


FOAK Field Guide
A new, comprehensive guide to FOAK in cleantech
Emin Askerov
Apr 301 min read


Solar heating vs. heat pumps
I'm deep into research on large-scale solar heating vs. heat pumps – and the findings are fascinating. At the household level, heat pumps...
Emin Askerov
Apr 291 min read


Hydrogen planes: The new Concorde, minus the takeoff
Airbus just quietly moved the launch of its hydrogen-powered plane from 2035 to 2045. In corporate speak, that’s not a delay—it’s a...
Emin Askerov
Apr 251 min read


Getting Utilities to Buy Your Product: Lessons from LineVision and the Utility Gauntlet
LineVision experience in selling to Utilities
Emin Askerov
Apr 243 min read


Behind the Scenes
What am I working on?
Emin Askerov
Apr 231 min read


AI and energy use? Not an energy problem — it's a hype problem.
Do we really have an AI energy problem? Or is it just hype (as usual)?
Emin Askerov
Apr 161 min read


The Thing About Europe
Why you shouldn't lose faith in Europe
Emin Askerov
Apr 141 min read


The Middle East BESS market- where I was wrong
Two things I got wrong about Saudi Arabia BESS market
Emin Askerov
Apr 12 min read


Middle East: A Hot Market for BESS or Just Hot Air?
Is the Middle East really the next big thing for battery storage—or just another mirage?
Emin Askerov
Mar 272 min read


When will heat pumps have their solar moment?
What are the key drivers of heat pump market growth?
Emin Askerov
Mar 262 min read
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