top of page
Everything here comes from having built FOAKs, not just studied them. The Playbook is a structured guide to scaling cleantech from lab to commercial delivery. The Monitor tracks the largest FOAK projects in real time. The Blog is where I think out loud. Start with the Playbook → if you're scaling a FOAK. Start with the Monitor → if you want to know what's actually happening in the field.


Funding the FOAK Valley of Death — and the Bad Ways to Do It
We need more capital to bridge the FOAK “valley of death” in climate tech — but not at any cost.
Lately, I’ve seen two worrying ideas gaining ground: crowdfunding that asks ordinary people to “invest like VCs,” and proposals to channel pension money into the riskiest stage of startup growth.
Both sound democratic. Both are dangerous.
Oct 9, 20253 min read


Foundry for Founders
I spoke with a European founder developing his own battery cells. Just getting permits for the mixing and coating stages pushed his project back by three years. Those two stages alone would make up over 60% of total capex. That’s why building dedicated electrode toll-manufacturing foundries for scaleups makes so much sense — they can shortcut years of permitting and tens of millions in investment. At higher volumes, though, around 5–8 GWh, it flips. The economics start favour
Oct 6, 20251 min read


The Five-Step Framework for Finding Clients for Your FOAK
Over the years, I’ve distilled some patterns into a five-step framework for finding your clients—tailored to the realities of FOAK and climate tech.
Sep 11, 20253 min read


The FOAK Supply Chain Framework
How to build a supply chain for your FOAK
Sep 10, 20251 min read


Another Western battery startup left lying in the Valley of Death.
The lessons of Natron Energy collapse
Sep 9, 20251 min read


The FOAK Location Selection Framework: Lessons from Choosing a Gigafactory Site
In the end, it had to be a political decision. After half a year of sifting through more than twenty locations and countless meetings with local officials, our future 8 GWh factory came down to two options. Tatarstan: a highly industrialised region east of Moscow, with a strong industrial park, permits ready, and—most importantly—right next to our main customer, Kamaz. Kaliningrad: a Russian exclave in Europe, wedged between Poland, Lithuania and the Baltic Sea, on the unfini
Sep 4, 20253 min read


Overcoming change inertia
Cleantech startups usually sell to mature industries, and these don't like new stuff. How can founders overcome change inertia? Ports, especially municipally owned ones, are notorious for resisting any change to how they operate. Here is a story from Polina Vasilenko on how to sell floating solar to municipal ports.
Aug 7, 20252 min read


Why diverse teams are crucial for a scale-up
How diverse teams are really built.
Jul 24, 20252 min read


Building the Smart Factory: Turning a Manufacturing Idea into a 500 MWh Reality in 9 Months
This post is about how Duke went from idea to operational factory in under 9 months—and what practical lessons it offers for cleantech scale-ups.
Jul 10, 20253 min read


The Execution Equation: How ATOME Built a FOAK-Ready Leadership Team
Scaling a first-of-a-kind (FOAK) climate venture isn’t about ideas. It’s about execution infrastructure. And that infrastructure begins with people
Jul 3, 20253 min read


Second-hand equipment and loans for equipment in FOAK
Would you consider using second-hand equipment for your pilot/demo/FOAK?
Jun 10, 20252 min read


From Lab to Fab: How LeydenJar Rewired Its DNA to Scale
How to transform from project to product.
Jun 4, 20252 min read


The Holy Trinity of FOAK Finance
You don’t need to have a financial degree or a background in finance to understand the key principles of funding a FOAK.
May 29, 20256 min read


Fertilizers emit more CO₂ than planes and ships combined. And nobody talks about it.
Hear Olivier Mussat, the CEO and founder of ATOME, about the role of fertilizers.
May 26, 20251 min read


Post-FOAK Is the New FOAK: A Strategic Review of the OCED’s First-of-a-Kind Project Playbook
A review of possibly the most comprehensive collection of real-world examples for getting cleantech from the lab to steel-in-the-ground scale. If you’re in the weeds of building a FOAK (First-of-a-Kind) project, or advising someone who is, this report deserves a place on your desk.
May 22, 20253 min read


The Energy Test Framework
A climate tech idea that needs more energy than it saves? That’s not innovation. That’s a waste.
May 21, 20252 min read


FOAK isn’t the finish line. It’s just the start.
Climeworks is back in the news—and not for the reason they’d like. Reports from Heimildin and others claim that their latest DAC (direct air capture) facility might not even cover its own emissions. That’s a brutal blow for a company that promised to remove 1% of global CO₂ by 2025. Their CEO Jan Wurzbacher published a response . He acknowledged commissioning problems, but didn’t refute the claim that the total carbon footprint may be net positive. That’s a hard pill to swal
May 20, 20251 min read


Grants for FOAK
During my time scaling up climate tech, I wouldn’t touch government grants. Even when they could clearly reduce my capital costs, help to avoid dilution and generally help to speed up a project. In Russia, dealing with government money means that sooner or later, you’ll have a budget controller knocking at your door, whose sole purpose is to find out how you misused public funds, so that he can ransom money from you or throw you into jail. The jail could actually be the first
May 8, 20257 min read


Field Notes from the FOAK Frontlines – Via Separations
Everyone wants to decarbonize industry. Not many talk about what happens after the pilot works. Scaling hardware isn’t linear. It’s exponential — in pain. Case in point: Via Separations Their FOAK gamble? Scaling their membrane-based heat separator 100x at a commercial paper mill in Alberta, Canada. * The science? ✅ Solid * The pilot? ✅ Promising * The scale-up? ❌ A swamp of unexpected engineering nightmares: 🔧 Labour costs exploded — getting a good welder on site during sno
May 5, 20251 min read


FOAK Playbook: A Practitioner's Guide to Scaling Cleantech Projects
We don’t have a cleantech innovation problem — we have a FOAK execution problem.
Over the past year, I’ve been building something I wish I had when I started scaling my first climate tech venture: a practical, experience-based framework for getting First-of-a-Kind (FOAK) projects off the ground.
In my latest article, I’ve pulled together my 50+ posts into a structured overview that maps the FOAK journey—from the moment you decide to leave the lab to the day your NOAKs are r
May 1, 20254 min read
Join my email list and get an e-mail every time I post.
bottom of page