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Fertilizers emit more CO₂ than planes and ships combined. And nobody talks about it.





Decarbonizing aviation is sexy. Electrifying cars gets headlines. Hydrogen buses and cars are mostly seen in the news rather than on the streets.


But fertilizer?


📉 Quietly, it emits over 2.5 gigatons of CO₂ annually.

That’s more than global aviation and shipping put together.


We can skip a flight.

We can choose a Zoom call over an in-person meeting.

But we can’t skip a meal more than once or twice a day.


80% of global ammonia production goes to make fertilizer. How do you make ammonia? Yes, with hydrogen. And this hydrogen is now 100% “grey”, meaning that natural gas is used as a feedstock. Which means the real hydrogen economy isn’t in mobility, it’s in agriculture.


That’s why I interviewed Olivier Mussat, the CEO of ATOME Energy.


Their goal isn’t to chase subsidies or bet on next-gen electrolysers.


They’re building a business that works now, in emerging markets, with existing tech and a clear product-market fit: green ammonia.


Their first project alone could replace 1% of all nitrate fertilizers used in Brazil, Uruguay, and Paraguay.


And if their pilot is successful, it’ll become a blueprint.


🧠 The boldest startups won’t win by reinventing the wheel.


They’ll win by changing the axle, quietly, patiently, and with margins that work.


👉 Full interview here


💬 Know a founder tackling a “boring” climate sector? I want to hear from them.


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© Emin Askerov, 2023.

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