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Everything here comes from having built FOAKs, not just studied them. The Playbook is a structured guide to scaling cleantech from lab to commercial delivery. The Monitor tracks the largest FOAK projects in real time. The Blog is where I think out loud. Start with the Playbook → if you're scaling a FOAK. Start with the Monitor → if you want to know what's actually happening in the field.


FOAK Climate Tech Projects Monitor — March 2026
March brought a mix of real construction milestones, big financing closes, and the usual parade of announcements that may or may not lead anywhere. Let's sort the signal from the noise. The Good News Stegra (H2 Green Steel) delivered the headline of the month: all electrolyser modules are now installed at their 740 MW green hydrogen plant in Boden, Sweden. That's a real, physical milestone on what is arguably the most important green steel FOAK in the world. The financial
Apr 33 min read


FOAKs vs Reality: January 2026
Today is the first monthly check-in on the 23 FOAK climate tech projects I said I’d track publicly in 2026! FOAKs get talked about more and more, which is definitely a good thing! I’m following up on the developments of the largest and most interesting FOAK projects in climate tech. I first go over the good news, then the bad, and you’ll get an updated table at the end! The good news (actual execution happened) H2 Green Steel (now Stegra) signed a long-term supply agreement
Feb 93 min read


2026: A year to watch FOAK closely
I’ve put together a list of 23 FOAK climate tech projects that are supposed to prove something in 2026 — not in decks, not in announcements, but in steel, concrete, electrons, molecules, and regulatory filings.
Jan 82 min read


Chinese Lessons In Clean Fuels And Clean Electrons
Without clean electrons there are no clean fuels
Dec 23, 20251 min read


The defence sector might drive e-fuels just as it drove solar
The military has always been the earliest adopter of new tech.
Dirk Singer noted that today it’s also one of the biggest investors in e-fuels — not for climate goals, but for energy security.
Like solar panels in the 1990s, disruption often starts on the battlefield.
Oct 6, 20251 min read


The Three Valleys of Death of Aviation Startups
Crossing one valley of death is hard enough for any startup. For aviation startups, there are three!
Sep 25, 20253 min read


The Execution Equation: How ATOME Built a FOAK-Ready Leadership Team
Scaling a first-of-a-kind (FOAK) climate venture isn’t about ideas. It’s about execution infrastructure. And that infrastructure begins with people
Jul 3, 20253 min read


Bridging the FOAK finance gap: IPO before VC
They IPO’d before raising VC. Here’s why that was genius. ATOME Energy didn’t follow the usual startup playbook. No pre-seed. No seed. No “100-slide deck for Sand Hill Road.” Instead, they went public. Early. That’s not just bold - it’s strategic. 💡 Why? Because in capital-intensive, FOAK-scale cleantech, your biggest bottleneck isn’t idea validation. It’s credibility. To secure $400M in project finance, off-take agreements, and long-term power deals in emerging markets… You
Jun 2, 20251 min read


Fertilizers emit more CO₂ than planes and ships combined. And nobody talks about it.
Hear Olivier Mussat, the CEO and founder of ATOME, about the role of fertilizers.
May 26, 20251 min read


Hydrogen planes: The new Concorde, minus the takeoff
Airbus just quietly moved the launch of its hydrogen-powered plane from 2035 to 2045. In corporate speak, that’s not a delay—it’s a polite way of pulling the plug without admitting failure. After €1.7B spent, even Airbus is starting to realize that hydrogen aviation may be a science project, not a business. I called this a year ago, when Universal Hydrogen filed for bankruptcy after burning through $100M. That was a 20-minute or $100M crash course in hydrogen physics. Airbus
Apr 25, 20251 min read


Scaling Cleantech: Learn from Green Hydrogen’s Business Case Failure
Green hydrogen was supposed to be the next big thing—but where’s the business case?
Mar 20, 20252 min read


Europe’s Cleantech Reality Check: The Good, The Bad, and The Missing Pieces
Review of Breakthrough Energy and Cleantech for Europe report on the state of European manufacturing competitiveness
Feb 28, 20252 min read


💡 𝗛𝗼𝘄 𝘁𝗼 𝗕𝗲𝗰𝗼𝗺𝗲 𝗮 𝗠𝗶𝗹𝗹𝗶𝗼𝗻𝗮𝗶𝗿𝗲? 𝗦𝘁𝗮𝗿𝘁 𝗮𝘀 𝗮 𝗕𝗶𝗹𝗹𝗶𝗼𝗻𝗮𝗶𝗿𝗲 𝗮𝗻𝗱 𝗜𝗻𝘃𝗲𝘀𝘁 𝗶𝗻 𝗛𝘆𝗱𝗿𝗼𝗴𝗲𝗻.
Hydrogen is like real estate, there are three main criteria for project success: location, location, and location.
Nov 27, 20242 min read


Energy Transition By 2030 And What Hydrogen Has To Do With It?
The Fourth Energy Transition looks certain to be accomplished by the end of this decade.
Oct 16, 20241 min read
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