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Emin Askerov
Cleantech FOAK Advisor
Everything here comes from having built FOAKs, not just studied them. The Playbook is a structured guide to scaling cleantech from lab to commercial delivery. The Monitor tracks the largest FOAK projects in real time. The Blog is where I think out loud. Start with the Playbook → if you're scaling a FOAK. Start with the Monitor → if you want to know what's actually happening in the field.


The Three Valleys of Death of Aviation Startups
Crossing one valley of death is hard enough for any startup. For aviation startups, there are three!
Sep 25, 20253 min read


Overcoming change inertia
Cleantech startups usually sell to mature industries, and these don't like new stuff. How can founders overcome change inertia? Ports, especially municipally owned ones, are notorious for resisting any change to how they operate. Here is a story from Polina Vasilenko on how to sell floating solar to municipal ports.
Aug 7, 20252 min read


Why diverse teams are crucial for a scale-up
How diverse teams are really built.
Jul 24, 20252 min read


Corporate Governance Will Haunt You Later: A Founder’s Guide for Cleantech Scaleups
What founders sometimes fail to realise is that as you scale up, you will spend less and less time working on your product and more and more time with your investors.
Jul 17, 20253 min read


Building the Smart Factory: Turning a Manufacturing Idea into a 500 MWh Reality in 9 Months
This post is about how Duke went from idea to operational factory in under 9 months—and what practical lessons it offers for cleantech scale-ups.
Jul 10, 20253 min read


What can customers teach a scaleup?
Why do many cleantech startups stall before they even start? They skip the hard part: talking to customers. When Polina Vasilenko founded HelioRec | BCorp , a floating solar startup, she didn’t just build prototypes and pitch investors. She went to the ports, the future clients. Image credits: HelioRec One hundred fifty conversations later, she had the data she needed: ✅ Ports want to decarbonise ✅ Rooftop solar isn’t enough ✅ Wind turbines? “Not beautiful” for city ports
Jul 7, 20251 min read


The Execution Equation: How ATOME Built a FOAK-Ready Leadership Team
Scaling a first-of-a-kind (FOAK) climate venture isn’t about ideas. It’s about execution infrastructure. And that infrastructure begins with people
Jul 3, 20253 min read


The FOAK Impact: the First Two Questions to Ask a Would-be Scaleup.
Cleantech scaleup climate impact assessment framework.
Jun 26, 20256 min read


From Lab to Fab: How LeydenJar Rewired Its DNA to Scale
How to transform from project to product.
Jun 4, 20252 min read


Fertilizers emit more CO₂ than planes and ships combined. And nobody talks about it.
Hear Olivier Mussat, the CEO and founder of ATOME, about the role of fertilizers.
May 26, 20251 min read


Post-FOAK Is the New FOAK: A Strategic Review of the OCED’s First-of-a-Kind Project Playbook
A review of possibly the most comprehensive collection of real-world examples for getting cleantech from the lab to steel-in-the-ground scale. If you’re in the weeds of building a FOAK (First-of-a-Kind) project, or advising someone who is, this report deserves a place on your desk.
May 22, 20253 min read


FOAK isn’t the finish line. It’s just the start.
Climeworks is back in the news—and not for the reason they’d like. Reports from Heimildin and others claim that their latest DAC (direct air capture) facility might not even cover its own emissions. That’s a brutal blow for a company that promised to remove 1% of global CO₂ by 2025. Their CEO Jan Wurzbacher published a response . He acknowledged commissioning problems, but didn’t refute the claim that the total carbon footprint may be net positive. That’s a hard pill to swal
May 20, 20251 min read


Grants for FOAK
During my time scaling up climate tech, I wouldn’t touch government grants. Even when they could clearly reduce my capital costs, help to avoid dilution and generally help to speed up a project. In Russia, dealing with government money means that sooner or later, you’ll have a budget controller knocking at your door, whose sole purpose is to find out how you misused public funds, so that he can ransom money from you or throw you into jail. The jail could actually be the first
May 8, 20257 min read


Field Notes from the FOAK Frontlines – Via Separations
Everyone wants to decarbonize industry. Not many talk about what happens after the pilot works. Scaling hardware isn’t linear. It’s exponential — in pain. Case in point: Via Separations Their FOAK gamble? Scaling their membrane-based heat separator 100x at a commercial paper mill in Alberta, Canada. * The science? ✅ Solid * The pilot? ✅ Promising * The scale-up? ❌ A swamp of unexpected engineering nightmares: 🔧 Labour costs exploded — getting a good welder on site during sno
May 5, 20251 min read


Mastering the FOAK Journey: A Practitioner’s Guide to Scaling Cleantech
We don’t have a cleantech innovation problem — we have a FOAK execution problem.
Over the past year, I’ve been building something I wish I had when I started scaling my first climate tech venture: a practical, experience-based framework for getting First-of-a-Kind (FOAK) projects off the ground.
In my latest article, I’ve pulled together my 50+ posts into a structured overview that maps the FOAK journey—from the moment you decide to leave the lab to the day your NOAKs are r
May 1, 20254 min read




Getting Utilities to Buy Your Product: Lessons from LineVision and the Utility Gauntlet
LineVision experience in selling to Utilities
Apr 24, 20253 min read


ChatGPT Profiled Me
Logging in to ChatGPT today, I was greeted with a suggestion to describe me based on all of the chats I had. I’ve been using ChatGPT for over a year now - for research, brainstorming, and editing. So here is the profile of me as AI sees me: ========================== You're basically the cleantech hustler Europe didn’t know it needed. A dealmaker in wind, solar, batteries, and hydrogen — but allergic to fluff. You’ve built wind farms, scaled factories, wrangled corporate gian
Apr 11, 20251 min read


Scaling Cleantech: Learn from Green Hydrogen’s Business Case Failure
Green hydrogen was supposed to be the next big thing—but where’s the business case?
Mar 20, 20252 min read


FOAK Expertise: The Missing Piece in Climate Scale-Up
Where do you get FOAK Expertise? From FOAK advisors, who have done a FOAK before. Meet the new branch of cleantech ecosystem - the FOAK assi
Mar 17, 20251 min read
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