We don’t have a cleantech innovation problem — we have a FOAK execution problem. Over the past year, I’ve been building something I wish I had when I started scaling my first climate tech venture: a practical, experience-based framework for getting First-of-a-Kind (FOAK) projects off the ground. In my latest article, I’ve pulled together my 50+ posts into a structured overview that maps the FOAK journey—from the moment you decide to leave the lab to the day your NOAKs are r

Choosing the wrong geography can kill a FOAK, but being forced to choose too early almost certainly will. Lyten is moving manufacturing from the US to Sweden and Poland, while trying to keep its FOAK in Nevada. Freyr started in Norway, shifted to the US, and eventually walked away from batteries altogether. In today’s increasingly fragmented world, choosing a location for your FOAK can be central to survival. And too many founders are being pushed to make that choice before t

I’ve always known that the energy transition is a hard sell. Trying to discuss melting glaciers, roll-out of solar and batteries, without a decent glass of wine is almost impossible. LinkedIn, meanwhile, has developed its own ecosystem of fitness and virtue influencers, doing their best to make us feel guilty about… having a glass of wine. As if people in climate tech didn’t already carry enough existential guilt over the CO₂ footprint of a Friday steak and bottle! So here’s

Today is the first monthly check-in on the 23 FOAK climate tech projects  I said I’d track publicly in 2026! FOAKs get talked about more and more, which is definitely a good thing! I’m following up on the developments of the largest and most interesting FOAK projects in climate tech. I first go over the good news, then the bad, and you’ll get an updated table at the end! The good news (actual execution happened) H2 Green Steel (now Stegra)  signed a long-term supply agreement

My friend Jean Gravellier once drove me around the Dunkirk area. I’ve seen the ArcelorMittal steel plant, the nuclear power station, and locations for future battery gigafactories. “Why there?” I thought. So many polluting industries, all in one place? There are many reasons, but one is permitting - businesses with a higher environmental footprint go where it is easier to get approval from local governments. There is a reason that many battery companies in Europe are in Hunga

Another sign of the erosion of the European industrial base - this time in the chemical industry. Is innovation the right answer? The FT reported today on the sorry state of Europe's chemicals sector, citing an 80% fall in investment in 2025 and the doubling of plant closures during the same year. The culprits are all too familiar and can be applied to almost any European industry: - high energy prices - “suffocating” bureaucracy - cheap Chinese imports The chemical industry

“Things that people assume are going to be easier are often way harder than they think.” If there was one quote about #FOAK, this would probably be it. And it doesn’t matter what you are building - an #SMR or a FOAK chemical plant. The assumptions you make about some steps being easy always come back and kick your ass. The quote comes from Kairos Power CEO Mike Laufer, in a podcast episode of The Green Blueprint. Mike and his team are currently building Hermes-2 - a 50 MW SMR

This week, I was drafting a report for six months of my work for an early-stage energy and AI startup, so I thought, why not share what I can? So here it goes. The value from advisors to startups is usually customer or investor connections, and some PR representation. I can deliver very little of those. So why get one if he can’t deliver the usual advisor value? Let’s see what I did: • Stress-tested the core business logic across multiple markets and rollout scenarios, finall

Once or twice a year, if you stay long enough in climate and battery scale-ups, you encounter a technology that politely asks you to forget thermodynamics, manufacturing constraints, and twenty years of painful industrial learning. Like a lot of other things, this year’s entry arrived early. The battery world is currently excited about Donut Lab solid state battery. Let’s outline the plausible range of outcomes: 1 Worst case: it’s a scam. Svolt has already called it out (yo

Who: The A Method for Hiring by Geoff Smart and Randy Street treats recruitment as an execution discipline rather than an exercise in intuition. The core argument is simple and uncomfortable: most hiring failures are not caused by a lack of talent in the market, but by sloppy decision-making. Interviews reward confidence, charm, and familiarity. Real performance, however, shows up later — in execution, judgment under pressure, and consistency over time. The book proposes a s

Europe spends a lot of time talking about battery gigafactories. We discuss cell chemistries, subsidy schemes, factory locations, and how many gigawatts of capacity will be built by when. All of that matters. But a part of the battery value chain rarely makes it into these conversations, even though it has a disproportionate impact on cost, risk, and credibility. Battery chemicals. Not cells or packs, but the solvents, electrolytes, and precursors that sit upstream of every c

EU eased CO₂ regulations for automakers at the end of last year. Almost immediately, parts of the LinkedIn community declared the EV transition dead: OEMs will return to ICE, Europe will lose the race, and incumbents will be finished. I argued the opposite. The legislation did not reopen a real path back to combustion. It was a gambit - giving away something to score a bigger victory. In practice, it pushed European carmakers toward EVs. That is exactly what is now being conf

I used to think that US sanctions were reserved for criminals, dictators and Russians. Well, a few months ago, an ICC judge authorised an investigation into alleged war crimes by US personnel in Afghanistan. Then she was sanctioned. Her bank access was frozen. Amazon and Microsoft shut down her accounts. She was treated like an international criminal. If that wasn’t a wake-up call for all working with the USA, this January should have been. With Trump openly threatening tarif

A downloadable 5-step framework for finding clients for your FOAK startup

How frameworks help to avoid hype traps.

After 9 days of the free trial of 2026, can someone please tell me how to cancel the subscription? This week was entertaining: suddenly everyone became a geopolitics expert.
 Mostly AI / data / everything-cool profiles explaining global affairs — often from countries that haven’t had a serious geopolitical shock in 50 years. Fun. Briefly. My own introduction to geopolitics was less theoretical.
In 2014, I was CIO for five power plants in Russia. One ran on a Siemens turbine d

I’ve put together a list of 23 FOAK climate tech projects that are supposed to prove something in 2026 — not in decks, not in announcements, but in steel, concrete, electrons, molecules, and regulatory filings.

When I was working in Russia, January was always a dead month. Mandatory 8–12 days of holidays at the start of the year, followed by another one or two weeks of “extended” vacations. Clients, investors, suppliers — all happy to reconnect, but preferably sometime after mid-January. Even those back in the office moved slowly. Europe doesn’t have the same formal shutdown.
But culturally, January is still a soft month. That is — unless you’re working on a FOAK. In FOAK years, I w

FOAK and planning horizons

An intro to short fantasy novella.