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Everything here comes from having built FOAKs, not just studied them. The Playbook is a structured guide to scaling cleantech from lab to commercial delivery. The Monitor tracks the largest FOAK projects in real time. The Blog is where I think out loud. Start with the Playbook → if you're scaling a FOAK. Start with the Monitor → if you want to know what's actually happening in the field.


FOAKs vs Reality: January 2026
Today is the first monthly check-in on the 23 FOAK climate tech projects I said I’d track publicly in 2026! FOAKs get talked about more and more, which is definitely a good thing! I’m following up on the developments of the largest and most interesting FOAK projects in climate tech. I first go over the good news, then the bad, and you’ll get an updated table at the end! The good news (actual execution happened) H2 Green Steel (now Stegra) signed a long-term supply agreement
Feb 93 min read


Replacing one solvent could speed up EU gigafactory deployment
My friend Jean Gravellier once drove me around the Dunkirk area. I’ve seen the ArcelorMittal steel plant, the nuclear power station, and locations for future battery gigafactories. “Why there?” I thought. So many polluting industries, all in one place? There are many reasons, but one is permitting - businesses with a higher environmental footprint go where it is easier to get approval from local governments. There is a reason that many battery companies in Europe are in Hunga
Jan 282 min read


The Iron Law Of FOAK
“Things that people assume are going to be easier are often way harder than they think.” If there was one quote about #FOAK, this would probably be it. And it doesn’t matter what you are building - an #SMR or a FOAK chemical plant. The assumptions you make about some steps being easy always come back and kick your ass. The quote comes from Kairos Power CEO Mike Laufer, in a podcast episode of The Green Blueprint. Mike and his team are currently building Hermes-2 - a 50 MW SMR
Jan 261 min read
What can an advisor do for a startup?
This week, I was drafting a report for six months of my work for an early-stage energy and AI startup, so I thought, why not share what I can? So here it goes. The value from advisors to startups is usually customer or investor connections, and some PR representation. I can deliver very little of those. So why get one if he can’t deliver the usual advisor value? Let’s see what I did: • Stress-tested the core business logic across multiple markets and rollout scenarios, finall
Jan 241 min read


Is it a Donut 🍩 — or just the hole from one?
Once or twice a year, if you stay long enough in climate and battery scale-ups, you encounter a technology that politely asks you to forget thermodynamics, manufacturing constraints, and twenty years of painful industrial learning. Like a lot of other things, this year’s entry arrived early. The battery world is currently excited about Donut Lab solid state battery. Let’s outline the plausible range of outcomes: 1 Worst case: it’s a scam. Svolt has already called it out (yo
Jan 232 min read


Book review: Who: The A Method For Hiring
Who: The A Method for Hiring by Geoff Smart and Randy Street treats recruitment as an execution discipline rather than an exercise in intuition. The core argument is simple and uncomfortable: most hiring failures are not caused by a lack of talent in the market, but by sloppy decision-making. Interviews reward confidence, charm, and familiarity. Real performance, however, shows up later — in execution, judgment under pressure, and consistency over time. The book proposes a s
Jan 222 min read
Battery Chemicals And Supply Chain Resilience
Europe spends a lot of time talking about battery gigafactories. We discuss cell chemistries, subsidy schemes, factory locations, and how many gigawatts of capacity will be built by when. All of that matters. But a part of the battery value chain rarely makes it into these conversations, even though it has a disproportionate impact on cost, risk, and credibility. Battery chemicals. Not cells or packs, but the solvents, electrolytes, and precursors that sit upstream of every c
Jan 211 min read
Geopolitical Risk
I used to think that US sanctions were reserved for criminals, dictators and Russians. Well, a few months ago, an ICC judge authorised an investigation into alleged war crimes by US personnel in Afghanistan. Then she was sanctioned. Her bank access was frozen. Amazon and Microsoft shut down her accounts. She was treated like an international criminal. If that wasn’t a wake-up call for all working with the USA, this January should have been. With Trump openly threatening tarif
Jan 191 min read


How FOAK Startups Find Their Clients?
A downloadable 5-step framework for finding clients for your FOAK startup
Jan 131 min read




Geopolitical Risks As An Invoice
After 9 days of the free trial of 2026, can someone please tell me how to cancel the subscription? This week was entertaining: suddenly everyone became a geopolitics expert.
Mostly AI / data / everything-cool profiles explaining global affairs — often from countries that haven’t had a serious geopolitical shock in 50 years. Fun. Briefly. My own introduction to geopolitics was less theoretical.
In 2014, I was CIO for five power plants in Russia. One ran on a Siemens turbine d
Jan 91 min read


2026: A year to watch FOAK closely
I’ve put together a list of 23 FOAK climate tech projects that are supposed to prove something in 2026 — not in decks, not in announcements, but in steel, concrete, electrons, molecules, and regulatory filings.
Jan 82 min read




Chinese Lessons In Clean Fuels And Clean Electrons
Without clean electrons there are no clean fuels
Dec 23, 20251 min read


Chinese EV Exports to Europe Surge Despite Tariffs
Chinese EV Exports rose despite tariffs.
Dec 21, 20251 min read




Who Makes Money From SDVs?
Every time someone says software-defined vehicle, I imagine driving 250 km/h on the Autobahn and seeing:
“System has unexpectedly crashed. Reboot in progress.”
That thought led me to dig into SDVs, money, and who actually benefits.
Dec 18, 20253 min read


The Tale of BP and Shell Green Ambition
How BP and Shell abandoned their green ambitions
Dec 15, 20251 min read


FOAK Review 2025: What Worked, What Broke, and What It Means for 2026
This is a review of key successful and key failed FOAKs in 2025
Dec 15, 20255 min read


What It Takes To Get Public Funding For FOAK In The EU
Getting public funds for FOAK in Europe is so hard that companies prefer to change location.
Dec 6, 20251 min read
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